--- title: The Sub-Text Blog | Amy Basile description: This is the Sub-Text Blog from MDRG Inc. image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - 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Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) ### Amy Basile Recent Articles page/1 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Your Patients Are Lying To You: Here's What That Really Costs](https://blog.mdrginc.com/your-patients-are-lying-to-you-heres-what-that-really-costs) Nearly 8 out of 10 patients have lied to their healthcare provider, either directly or by omission. [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) ## [Evidence Over Assumption: How Research Builds Better Women's Healthcare](https://blog.mdrginc.com/evidence-over-assumption-how-research-builds-better-womens-healthcare) Women are done with healthcare that doesn't listen. You know the script: “Have you tried diet and exercise?” “Try to get more sleep.” “That’s just... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [How Consumer Identity Is Rewriting the Rules of Engagement](https://blog.mdrginc.com/how-consumer-identity-is-rewriting-the-rules-of-engagement) The pandemic triggered more than shifts in behavior. It led to changes in how consumers see themselves. [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [The Zero Proof Cocktail Revolution: Premium Alternatives Take Center Stage](https://blog.mdrginc.com/the-zero-proof-cocktail-revolution-premium-alternatives-take-center-stage) Bottom Line Up Front Non-alcoholic cocktails and spirits are experiencing explosive growth, with NA versions of spirits rising 15%, wine 7%, and... [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) ## [Building Strategic Research Partnerships for Long-Term Pharma Success](https://blog.mdrginc.com/building-strategic-research-partnerships-for-long-term-success) The pharmaceutical industry's most innovative companies have moved beyond viewing patient insights as a tactical tool for individual trials. They've... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [The THC Beverage Revolution: What Retailers Need to Know This Quarter](https://blog.mdrginc.com/the-thc-beverage-revolution-what-retailers-need-to-know-this-quarter) Bottom Line Up Front THC beverages are experiencing explosive growth, with some retailers reporting these products now comprise over 10% of total... [Market Research](https://blog.mdrginc.com/tag/market-research) [Strategy](https://blog.mdrginc.com/tag/strategy) [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) ## [Good Design Can't Save Your Trial, But Patient Feedback Can](https://blog.mdrginc.com/good-design-cant-save-your-research-but-patient-feedback-can) What happens when patients struggle with your trial but don't tell you until it's too late? By the time dropout rates rise or compliance falls,... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [What Did We Learn at BevNet Live 2025?](https://blog.mdrginc.com/what-did-we-learn-at-bevnet-live-2025) Amy Basile, our Associate Director of Qualitative Research, is one of our in-house sensory experts. Before joining MDRG in 2022, she honed her... [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) ## [The Evolution of Patient-Centered Clinical Trials](https://blog.mdrginc.com/the-evolution-of-patient-centered-clinical-trials) Getting the science right in clinical trials is just the beginning. With R&D costs jumping 15% to $2.3 billion per drug¹, pharmaceutical companies... 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