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Margaret Fletcher

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CPG Market Research Trends

What The Mindful Moderation Shift Means For Beverage Brands

Drinking With Wellness In Mind Only 54% of U.S. adults reported drinking alcohol in the past year, down from 62% in 2023—the lowest rate recorded in...
CPG Market Research Trends

Routine By Design: How Ingestible Beauty Is Becoming A Daily Ritual

Beauty and Beverage Are Converging Not too long ago, beauty supplements lived in one aisle, and beverages lived in another. Those lines are blurring...
Market Research Behavioral Science

Decision Fatigue In Market Research: The Hidden Cost Of Too Many Options

In market research, how we frame questions impacts the answers we get. One of the most underestimated influences on survey response quality is...
Market Research Qualitative Research Brand Strategy

Reflecting on QRCA 2026: AI, Human Insight, and The People Who Make Qual Work

Last week, I had the chance to attend the QRCA 2026 Annual Conference in San Antonio. The conference sparked conversations about AI, culture, trust,...
CPG Market Research Trends Beverage

The Gut-Mood Connection: What’s Driving Consumer Demand for Digestive Wellness Beverages

Gut Health Is Expanding into Emotional Wellness Beverages designed to support gut health are taking on a new role: emotional balance.
Healthcare

Improving Patient Trust and Easing Clinician Burden with Remote Patient Monitoring

Healthcare systems across the country are facing a growing gap between what patients need and what physicians can reasonably deliver. Trust is...
CPG Market Research Research Methods Beverage

Virtual Audiences: The Future of Market Research

Market research faces a fundamental challenge: traditional methodologies can't keep pace with rapidly changing consumer behavior, shrinking...
Healthcare

The Hidden Cost of Ignoring Health Equity

The True Cost of Health Inequity The impact of inequity is visible across the country: Nearly 30 million Americans are still uninsured, with...
CPG Market Research

Decoding Morning Beverage Decisions: What CPG Brands Need To Know

What's Behind A Morning Beverage Choice Your customer reaches for their morning drink before they're even fully awake. The choice happens in seconds,...
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