The Sub-Text Blog | Margaret Fletcher

The Gut-Mood Connection: What’s Driving Consumer Demand for Digestive Wellness Beverages

Gut Health Is Expanding into Emotional Wellness Beverages designed to support gut health are taking on a new role: emotional balance.

Healthcare

Improving Patient Trust and Easing Clinician Burden with Remote Patient Monitoring

Healthcare systems across the country are facing a growing gap between what patients need and what physicians can reasonably deliver. Trust is...

CPG Market Research Research Methods Beverage

Virtual Audiences: The Future of Market Research

Market research faces a fundamental challenge: traditional methodologies can't keep pace with rapidly changing consumer behavior, shrinking...

Healthcare

The Hidden Cost of Ignoring Health Equity

The True Cost of Health Inequity The impact of inequity is visible across the country: Nearly 30 million Americans are still uninsured, with...

CPG Market Research

Decoding Morning Beverage Decisions: What CPG Brands Need To Know

What's Behind A Morning Beverage Choice Your customer reaches for their morning drink before they're even fully awake. The choice happens in seconds,...

Qualitative Research Quantitative Research Trends Finance

Five Ways to Win Gen Z: Fast, Purposeful, Digital-First Finance

Gen Z, born between 1997 and 2012, is shaking up the financial ecosystem. By 2035, they are projected to become the wealthiest generation, driven by...

Consumer Insights Healthcare Experience

Why Patient Experience Studies Benefit Everyone in Healthcare

Healthcare is full of metrics, but the emotional side of care is harder to quantify—which is why it's so important to understand. The emotional...

Consumer Insights CPG Market Research Beverage Brand Strategy

Greenwashing Kills Brand Loyalty: CPG Consumers Need Proof

Greenwashing Fatigue Consumers have listened to brands making grandiose sustainability claims for years on end. However, most brands aren’t actually...

Consumer Insights CPG Market Research Brand Strategy

How Direct-to-Consumer Models Are Changing the CPG Playbook

The rise of direct-to-consumer (DTC) models in the CPG industry isn't just a trend. It's a shift in how brands approach customer relationships,...

Margaret Fletcher

Get latest articles directly in your inbox, stay up to date

Get latest articles directly in your inbox,
stay up to date