---
title: The Sub-Text Blog | Mary Rose Walker (2)
description: This is the Sub-Text Blog from MDRG Inc. (2)
image: https://blog.mdrginc.com/hubfs/brainlightbulb.png
---

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[Contact Us](https://www.mdrginc.com/contact/)

### Mary Rose Walker

Recent Articles

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Posts by topic

- [Market Research](https://blog.mdrginc.com/tag/market-research)
- [Healthcare](https://blog.mdrginc.com/tag/healthcare)
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- [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology)
- [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals)
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- [Finance](https://blog.mdrginc.com/tag/finance)
- [Advertising](https://blog.mdrginc.com/tag/advertising)
- [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science)
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- [Higher Education](https://blog.mdrginc.com/tag/higher-education)
- [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare)

<https://blog.mdrginc.com/whats-it-to-you-the-healthcare-experience-index>

[Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare)

## [What's it to you? The Healthcare Experience Index](https://blog.mdrginc.com/whats-it-to-you-the-healthcare-experience-index)

 Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the... <https://blog.mdrginc.com/whats-it-to-you-the-healthcare-experience-index>

<https://blog.mdrginc.com/identifying-confirmation-bias-in-market-research>

[Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods)

## [Identifying Confirmation Bias in Market Research](https://blog.mdrginc.com/identifying-confirmation-bias-in-market-research)

 This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying... <https://blog.mdrginc.com/identifying-confirmation-bias-in-market-research>

<https://blog.mdrginc.com/marketing-to-the-sober-curious>

[CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage)

## [Marketing to the Sober Curious](https://blog.mdrginc.com/marketing-to-the-sober-curious)

 Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption. <https://blog.mdrginc.com/marketing-to-the-sober-curious>

<https://blog.mdrginc.com/thats-a-wrap-on-shsmd-2023>

[Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare)

## [That’s a Wrap on SHSMD 2023!](https://blog.mdrginc.com/thats-a-wrap-on-shsmd-2023)

 That’s a wrap on SHSMD 2023! We asked our two attendees, Kristy Roldan and Sondra Brown, about their experience. <https://blog.mdrginc.com/thats-a-wrap-on-shsmd-2023>

<https://blog.mdrginc.com/liquid-deaths-takeover-of-the-water-space>

[Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage)

## [How’d They Do It? Liquid Death’s Takeover of the Water Space](https://blog.mdrginc.com/liquid-deaths-takeover-of-the-water-space)

 Recognized for its distinctive approach to water retail, unconventional tactics, and inventive marketing strategies, Liquid Death disrupted the water... <https://blog.mdrginc.com/liquid-deaths-takeover-of-the-water-space>

<https://blog.mdrginc.com/recession-good-for-the-healthcare-sector>

[Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare)

## [Recession: Good for the Healthcare Sector?](https://blog.mdrginc.com/recession-good-for-the-healthcare-sector)

 In early April 2025, J.P. Morgan Research raised the probability of a recession occurring in 2025 to 60% — up from 40%. The prospect of an... <https://blog.mdrginc.com/recession-good-for-the-healthcare-sector>

<https://blog.mdrginc.com/tomorrows-healthcare-navigating-macro-trends>

[Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Strategy](https://blog.mdrginc.com/tag/strategy)

## [Tomorrow's Healthcare: Navigating Macro Trends](https://blog.mdrginc.com/tomorrows-healthcare-navigating-macro-trends)

 Step into the future of healthcare as we delve into the dynamic world of consumer macro trends. From the ever-expanding convenience culture to the... <https://blog.mdrginc.com/tomorrows-healthcare-navigating-macro-trends>

<https://blog.mdrginc.com/the-potential-of-market-research-with-brand-strategy>

[Market Research](https://blog.mdrginc.com/tag/market-research) [Strategy](https://blog.mdrginc.com/tag/strategy)

## [Power of Collaboration: The Full Potential of MR with Brand Strategy](https://blog.mdrginc.com/the-potential-of-market-research-with-brand-strategy)

 In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in... <https://blog.mdrginc.com/the-potential-of-market-research-with-brand-strategy>

[Previous](https://blog.mdrginc.com/author/mary-rose-walker/page/1)

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