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Case Studies

Second Harvest Brand Positioning Case Study

The Business Question:

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

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The Freeman School of Business at Tulane University Case Study

The Business Question:

The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring professionals.

The...

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Louisiana Fish Fry Concept Testing Case Study

The Business Question:

Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test concepts FAST.

How...

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qualitative research

qualitative research
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Market Research Qualitative Research

Why Watching Beats Asking: The Power of Mobile Ethnography

The Business Question There's a fundamental problem with most consumer research when it relies on people to accurately describe their own lives....
Consumer Insights Qualitative Research Quantitative Research Case Study

Using Emotional Insight to Reframe Utility Experiences

The Business Question: A regional energy company serving residential electric customers needed to improve communication around a new rate structure....
Consumer Insights Research Methods Qualitative Research Quantitative Research Case Study Brand Strategy

Using Synthetic Data to Reveal the Emotional Drivers Behind Consumer Behavior

The Business Question:
Consumer Insights Research Methods Qualitative Research Quantitative Research Case Study Brand Strategy

Camp Bow Wow: Market Research for a Successful Rebrand

The Business Question: Camp Bow Wow (CBW), a leading dog daycare and boarding franchise, began exploring a rebrand to better align with evolving...
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