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title: WHOLE MIND™ MARKET RESEARCH INSIGHTS | MDRG | Quantitative Research
description: "Quantitative Research | Case studies: MDRG maps in-depth market research insights into customer strategies. Find our market trends, research guides, and insightful analysis."
---

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# Case Studies

<https://blog.mdrginc.com/case-study/secondharvest-foodbank>

## Second Harvest Brand Positioning Case Study

# *The Business Question:*

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

[Read the article](https://blog.mdrginc.com/case-study/secondharvest-foodbank)

<https://blog.mdrginc.com/case-study/tulane>

## The Freeman School of Business at Tulane University Case Study

# *The Business Question:*

The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring professionals.

The...

[Read the article](https://blog.mdrginc.com/case-study/tulane)

<https://blog.mdrginc.com/case-study/louisiana-fish-fry-concept-testing-case-study>

## Louisiana Fish Fry Concept Testing Case Study

# *The Business Question:*

Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test concepts FAST.

How...

[Read the article](https://blog.mdrginc.com/case-study/louisiana-fish-fry-concept-testing-case-study)

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quantitative research

quantitative research

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<https://blog.mdrginc.com/case-study/regional-bank-brand-positioning-using-market-research-to-find-a-competitive-edge>

[Market Research](https://blog.mdrginc.com/case-study/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/case-study/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/case-study/tag/quantitative-research) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study) [Brand Strategy](https://blog.mdrginc.com/case-study/tag/brand-strategy)

## [Regional Bank Brand Positioning: Using Market Research to Find a Competitive Edge](https://blog.mdrginc.com/case-study/regional-bank-brand-positioning-using-market-research-to-find-a-competitive-edge)

 The Business Question: A regional bank wanted to assess its current market position relative to its competitors and identify opportunities to... <https://blog.mdrginc.com/case-study/regional-bank-brand-positioning-using-market-research-to-find-a-competitive-edge>

<https://blog.mdrginc.com/case-study/using-emotional-insight-to-reframe-utility-experiences>

[Consumer Insights](https://blog.mdrginc.com/case-study/tag/consumer-insights) [Qualitative Research](https://blog.mdrginc.com/case-study/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/case-study/tag/quantitative-research) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study)

## [Using Emotional Insight to Reframe Utility Experiences](https://blog.mdrginc.com/case-study/using-emotional-insight-to-reframe-utility-experiences)

 The Business Question: A regional energy company serving residential electric customers needed to improve communication around a new rate structure.... <https://blog.mdrginc.com/case-study/using-emotional-insight-to-reframe-utility-experiences>

<https://blog.mdrginc.com/case-study/using-synthetic-data-to-reveal-the-emotional-drivers-behind-consumer-behavior>

[Consumer Insights](https://blog.mdrginc.com/case-study/tag/consumer-insights) [Research Methods](https://blog.mdrginc.com/case-study/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/case-study/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/case-study/tag/quantitative-research) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study) [Brand Strategy](https://blog.mdrginc.com/case-study/tag/brand-strategy)

## [Using Synthetic Data to Reveal the Emotional Drivers Behind Consumer Behavior](https://blog.mdrginc.com/case-study/using-synthetic-data-to-reveal-the-emotional-drivers-behind-consumer-behavior)

 The Business Question: <https://blog.mdrginc.com/case-study/using-synthetic-data-to-reveal-the-emotional-drivers-behind-consumer-behavior>

<https://blog.mdrginc.com/case-study/camp-bow-wow-case-study>

[Consumer Insights](https://blog.mdrginc.com/case-study/tag/consumer-insights) [Research Methods](https://blog.mdrginc.com/case-study/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/case-study/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/case-study/tag/quantitative-research) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study) [Brand Strategy](https://blog.mdrginc.com/case-study/tag/brand-strategy)

## [Camp Bow Wow: Market Research for a Successful Rebrand](https://blog.mdrginc.com/case-study/camp-bow-wow-case-study)

 The Business Question: Camp Bow Wow (CBW), a leading dog daycare and boarding franchise, began exploring a rebrand to better align with evolving... <https://blog.mdrginc.com/case-study/camp-bow-wow-case-study>

[1](https://blog.mdrginc.com/case-study/tag/quantitative-research/page/1)

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