--- title: WHOLE MIND™ MARKET RESEARCH INSIGHTS | MDRG | Strategy description: "Strategy | Case studies: MDRG maps in-depth market research insights into customer strategies. Find our market trends, research guides, and insightful analysis." --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - 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[Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # Case Studies ## Second Harvest Brand Positioning Case Study # *The Business Question:* Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They... [Read the article](https://blog.mdrginc.com/case-study/secondharvest-foodbank) ## The Freeman School of Business at Tulane University Case Study # *The Business Question:* The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring professionals. The... [Read the article](https://blog.mdrginc.com/case-study/tulane) ## Louisiana Fish Fry Concept Testing Case Study # *The Business Question:* Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test concepts FAST. How... [Read the article](https://blog.mdrginc.com/case-study/louisiana-fish-fry-concept-testing-case-study) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. strategy strategy Posts by topic - [Case Study](https://blog.mdrginc.com/case-study/tag/case-study) - [Brand](https://blog.mdrginc.com/case-study/tag/brand) - [Consumer Insights](https://blog.mdrginc.com/case-study/tag/consumer-insights) - [Qualitative Research](https://blog.mdrginc.com/case-study/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/case-study/tag/cpg-market-research) - [Healthcare](https://blog.mdrginc.com/case-study/tag/healthcare) - [Quantitative Research](https://blog.mdrginc.com/case-study/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/case-study/tag/brand-strategy) - [Advertising](https://blog.mdrginc.com/case-study/tag/advertising) - [Experience](https://blog.mdrginc.com/case-study/tag/experience) - [Market Research](https://blog.mdrginc.com/case-study/tag/market-research) - [Research Methods](https://blog.mdrginc.com/case-study/tag/research-methods) - [Beverage](https://blog.mdrginc.com/case-study/tag/beverage) - [Concept Testing](https://blog.mdrginc.com/case-study/tag/concept-testing) - [Energy](https://blog.mdrginc.com/case-study/tag/energy) - [Finance](https://blog.mdrginc.com/case-study/tag/finance) - [Higher Education](https://blog.mdrginc.com/case-study/tag/higher-education) - [Strategy](https://blog.mdrginc.com/case-study/tag/strategy) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study) [Beverage](https://blog.mdrginc.com/case-study/tag/beverage) [Strategy](https://blog.mdrginc.com/case-study/tag/strategy) ## [Case Study: Sales Strategy Development](https://blog.mdrginc.com/case-study/sales-strategy-development) SALES STRATEGY DEVELOPMENT: REGIONAL COFFEE BRAND BACKGROUND The Coffee Services Division (CSD) of a regional coffee brand manages the distribution... 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