--- title: The Sub-Text Blog (18) description: This is the Sub-Text Blog from MDRG Inc. (18) image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - 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[Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. Recent Articles 18 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [4 Low-Risk Studies for Engaging a New Market Research Partner](https://blog.mdrginc.com/4-low-risk-studies-for-engaging-a-new-market-research-partner) You finish reading the report your new market research partner has been working on for 8 weeks and slowly put your head on your desk. 8 weeks. 4... [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Beyond the Brand Tracker](https://blog.mdrginc.com/beyond-the-brand-tracker) Brand is the personification of your company. Its purpose is to create an identity for your company that people can relate to. In the best of times,... [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) ## [Choosing the Best Healthcare Market Research Company](https://blog.mdrginc.com/choosing-the-best-healthcare-market-research-company) Choosing the correct market research company for your healthcare company can be daunting. A quick Google search pulls up hundreds of results, with... [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [What Factors Generate Trust in Healthcare Capabilities?](https://blog.mdrginc.com/what-factors-generate-trust-in-healthcare-capabilities) Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our... [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Looking to Anthropology for Empathy](https://blog.mdrginc.com/looking-to-anthropology-for-empathy) Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing... [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [How Can Research Help with Digital Transformation?](https://blog.mdrginc.com/how-can-research-help-with-digital-transformation) The digital transformation of life has fundamentally changed human behavior. Our habits and perceptions are increasingly shaped by our everyday... [Market Research](https://blog.mdrginc.com/tag/market-research) ## [How a Brand Health Score Tells You More with Less](https://blog.mdrginc.com/how-a-brand-health-score-tells-you-more-with-less) “Brand Health” has many interpretations within marketing teams and organizations. For some, it means customer satisfaction with a brand’s products... [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Choosing From Traditional Qualitative Research Methods](https://blog.mdrginc.com/choosing-from-traditional-qualitative-research-methods) Comparing the value of in-depth interviews and focus groups as qualitative research methods [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) ## [Five Signs It’s Time to Conduct Brand Research](https://blog.mdrginc.com/five-signs-its-time-to-conduct-brand-research) Disruption is the new normal for businesses as technological advances across industries occur quicker than ever. As start-ups enter the market and... [1](https://blog.mdrginc.com/page/1) [...](https://blog.mdrginc.com/page/13) [16](https://blog.mdrginc.com/page/16) [17](https://blog.mdrginc.com/page/17) [18](https://blog.mdrginc.com/page/18) [19](https://blog.mdrginc.com/page/19) [20](https://blog.mdrginc.com/page/20) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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