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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

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System 1 and System 2: Market Research Decision Making

What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

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Learn more about System 1 and System 2

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Recent Articles

19
Posts by topic
Advertising

Determining Advertising Effectiveness

With the abundance of ads circulating every form of media – all seeking to capture consumers’ attention, hearts, and minds – what is the purpose of...
Consumer Insights

Understanding Organizational Culture & Communicating Results

Culture is key to any organization’s efficacy and success. The most successful organizations tend to share a common set of assumptions, values,...
CPG Market Research Trends

For the Love of Coffee

It doesn’t only have a space in our hands, it’s one of the fastest growing CPG industry sectors
Research Methods Quantitative Research

The Decline of Telephone Survey Research

With more than half of American adults relying exclusively on their cell phones, landline phone surveys are becoming obsolete. While our quantitative...
Advertising Consumer Insights Market Research

T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant...
Consumer Insights Qualitative Research Healthcare

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop...
Consumer Insights CPG Market Research Qualitative Research Quantitative Research

The Shopper Insight Road

Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C)...
Research Methods Qualitative Research

Ready for Prime-Time: Big Qual

“Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and...
Finance

Connecting Millennials and Banks

As millennials age, banks and financial institutions are clamoring for their attention. After experiencing the recession at the start of their...
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