--- title: The Sub-Text Blog | Brand Strategy description: Brand Strategy | This is the Sub-Text Blog from MDRG Inc. image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - 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[Health](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. brand strategy brand strategy Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Market Research](https://blog.mdrginc.com/tag/market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Reflecting on QRCA 2026: AI, Human Insight, and The People Who Make Qual Work](https://blog.mdrginc.com/reflecting-on-qrca-2026-ai-human-insight-and-the-people-who-make-qual-work) Last week, I had the chance to attend the QRCA 2026 Annual Conference in San Antonio. The conference sparked conversations about AI, culture, trust,... [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Takeaways from SHSMD Connections 2025](https://blog.mdrginc.com/takeaways-from-shsmd-connections-2025) Reflecting on SHSMD Connections 2025 In early October, President and Founder of MDRG, Sondra Brown, attended the Society for Health Care Strategy &... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [The Zero Proof Cocktail Revolution: Premium Alternatives Take Center Stage](https://blog.mdrginc.com/the-zero-proof-cocktail-revolution-premium-alternatives-take-center-stage) Bottom Line Up Front Non-alcoholic cocktails and spirits are experiencing explosive growth, with NA versions of spirits rising 15%, wine 7%, and... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [The THC Beverage Revolution: What Retailers Need to Know This Quarter](https://blog.mdrginc.com/the-thc-beverage-revolution-what-retailers-need-to-know-this-quarter) Bottom Line Up Front THC beverages are experiencing explosive growth, with some retailers reporting these products now comprise over 10% of total... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Greenwashing Kills Brand Loyalty: CPG Consumers Need Proof](https://blog.mdrginc.com/greenwashing-kills-brand-loyalty-cpg-consumers-need-proof) Greenwashing Fatigue Consumers have listened to brands making grandiose sustainability claims for years on end. However, most brands aren’t actually... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [How Direct-to-Consumer Models Are Changing the CPG Playbook](https://blog.mdrginc.com/how-direct-to-consumer-models-are-changing-the-cpg-playbook) The rise of direct-to-consumer (DTC) models in the CPG industry isn't just a trend. It's a shift in how brands approach customer relationships,... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Credible or Forgettable: How Consumer Trust Determines Pharma Success](https://blog.mdrginc.com/credible-or-forgettable-how-consumer-trust-determines-pharma-success) Pharmaceutical Innovations are Redefining Consumer Expectations Pharmaceutical innovation is advancing at an unprecedented pace. AI-driven drug... [Market Research](https://blog.mdrginc.com/tag/market-research) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [How to Leverage Brand Tracking for Better Consumer Experiences](https://blog.mdrginc.com/leveraging-brand-tracking-for-enhanced-consumer-experiences-with-mdrg) Are you tracking your brand equity? If not, you may be missing some major consumer cues. [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [Five Trends in Coffee in 2025](https://blog.mdrginc.com/forecasting-2025-coffee-trends) As we enter 2025, the coffee industry is on the brink of transformative changes. Coffee lovers can expect a blend of tradition and innovation, with... 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