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Takeaways from SHSMD Connections 2025

Reflecting on SHSMD Connections 2025 In early October, President and Founder of MDRG, Sondra Brown, attended the Society for Health Care Strategy &...

The Zero Proof Cocktail Revolution: Premium Alternatives Take Center Stage

Bottom Line Up Front Non-alcoholic cocktails and spirits are experiencing explosive growth, with NA versions of spirits rising 15%, wine 7%, and...

The THC Beverage Revolution: What Retailers Need to Know This Quarter

Bottom Line Up Front THC beverages are experiencing explosive growth, with some retailers reporting these products now comprise over 10% of total...

Greenwashing Kills Brand Loyalty: CPG Consumers Need Proof

Greenwashing Fatigue Consumers have listened to brands making grandiose sustainability claims for years on end. However, most brands aren’t actually...

How Direct-to-Consumer Models Are Changing the CPG Playbook

The rise of direct-to-consumer (DTC) models in the CPG industry isn't just a trend. It's a shift in how brands approach customer relationships,...

Credible or Forgettable: How Consumer Trust Determines Pharma Success

Pharmaceutical Innovations are Redefining Consumer Expectations Pharmaceutical innovation is advancing at an unprecedented pace. AI-driven drug...

Leveraging Brand Tracking: MDRG's Approach for Better Consumer Experiences

Brand equity is more than just a buzzword—it's the foundation of successful businesses and the key to understanding how brands create lasting value...

Five Trends in Coffee in 2025

As we enter 2025, the coffee industry is on the brink of transformative changes. Coffee lovers can expect a blend of tradition and innovation, with...

Reflecting on 2024 Beverage Trends

As 2024 ends, it’s time to reflect on the trends defined this year in the beverage industry. From health innovations to sustainability efforts, 2024...
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