Subscribe to our newsleter

MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime.

From Jester to Hero: Know Thy Brand Archetype

What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence?

Enhancing Location-Based Marketing with Geographical Data

Segmentation and spatial data help businesses visualize and analyze their customers based on location, allowing them to uncover patterns and trends...

Key Takeaways from the Digital Food and Beverage Conference 2024

The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry...

Should Your CPG Research be Virtual or In-Person?

If you work in Consumer Packaged Goods (CPG), chances are you conduct research a few times each year. You’re likely interested in understanding your...

Innovate and Captivate: Consumer-Led Rapid Prototyping in CPG

The ability to truly adapt swiftly to consumer preferences in the food & beverage and consumer packaged goods (CPG) space is crucial for success....

Marketing to the Sober Curious

Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption.

Embracing Plant-Forward Eating: Unveiling the Latest Trends

PLANT POWER IN THE MARKET Plant-based proteins have experienced a significant surge in popularity in recent years, driven by various factors such as...

5 Tips for Unlocking Hidden Insights

The Power of Understanding Multiple Categories in Market Research: In today's dynamic business landscape, successful market research goes beyond a...
1 2

Get latest articles directly in your inbox,
stay up to date