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Marketing to the Sober Curious

Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption.

Embracing Plant-Forward Eating: Unveiling the Latest Trends

PLANT POWER IN THE MARKET Plant-based proteins have experienced a significant surge in popularity in recent years, driven by various factors such as...

5 Tips for Unlocking Hidden Insights

The Power of Understanding Multiple Categories in Market Research: In today's dynamic business landscape, successful market research goes beyond a...

The Beverage Forum: a peek into CPG market trends

The Beverage Forum: a peek into CPG market trends through the lens of brand leaders

Cannabis Infused CPG

As of 2023, 20 states and the District of Columbia have legalized the recreational use of marijuana. In these 20 states, people can consume marijuana...

The Rise of CBD In Retail

As cannabis legalization sweeps across the United States, the cannabis retail industry is experiencing significant growth and change, presenting...

Exploring Coffee Consumption Using Mobile Ethnography

A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how...

Innovations in Product Research for CPG Brands

CPG brands are facing an unprecedented amount of pressure as the prevalence of private labels, direct-to-consumer brands, and other challengers...

8 Essential Questions to Ask Your CPG Market Research Partner

Consumer packaged goods (CPG) brands are historically accustomed toconducting ongoing market research. Crowded shelves at stores and the...
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