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Healthcare Market Research Trends

5 “Must-Knows” for the Upcoming Healthcare Conference Season

Since we last gathered for in-person conferences just over a year ago, the healthcare industry has experienced significant changes and challenges. The world was a much different place...

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COVID-19 Healthcare Market Research

What Brands Can Learn from the Opposition to the COVID-19 Vaccine

For most Americans, there is a sense of relief and freedom associated with being vaccinated from disease. Vaccines offer protection and peace of mind that come from knowing one is safe...

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Customer Experience Healthcare Market Research

Staying Healthy Through Virtual Visits

Virtual Visits Help Connect Consumers to Care  Since the onset of the COVID-19 health crisis, telehealth has become very important to consumers. Making healthcare services available...

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Consumer Insights Healthcare Market Research

The Power of Consumer Insights to Advance Healthcare Brands

The healthcare industry is under threat of disruption from influences within and outside of the industry. With one of the lowest Net Promoter Scores (NPS) of any industry, healthcare...

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Healthcare Market Research

Consumer Expectations Are Changing How Care Is Delivered

Changes in technology and consumer expectations are pressuring all industries to adapt to new means for (or new ways of) strengthening the connection to their target market. This...

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Healthcare Market Research

Consumerism in Healthcare: Getting Outside the Echo Chamber

Becker’s Healthcare report identified Consumerism as the second most pressing issue facing healthcare executives in 2020— (behind cost transparency).  And, I would suggest that the...

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Healthcare Market Research Online Community Ethnography

What Factors Generate Trust in Healthcare Capabilities?

Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our methods need to reflect changes in human...

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Healthcare Market Research Market Research

The Role of Market Research in Healthcare Analytics

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare rankings, and more repeat customers....

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Consumer Insights Healthcare Market Research Qualitative Research Online Community

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop because of new technology. Our blog...

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