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Consumer Insights Healthcare Market Research Healthcare

The Right KPIs for Tracking Customer Experience

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a successful customer experience. In this...

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Consumer Insights Healthcare Market Research Healthcare

Integrating the Voice of the Consumer for better healthcare experiences

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a successful customer experience. In this...

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Consumer Insights Healthcare Market Research Healthcare

Prioritizing the Consumer Experience in Healthcare

In MDRG’s 2022 "State of Healthcare Experience" report, we identified the three key strategies healthcare entities need to implement to create a successful customer experience. In this...

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Customer Experience Healthcare Market Research Healthcare

How healthcare systems are leaving the patient behind and putting the consumer 1st

For industries like retail and finance, conversations around brand and consumer experience have moved beyond integrating digital and removing barriers to engagement. These industries are...

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Healthcare Market Research Trends Healthcare Wellbeing

Two Healthcare Trends to Watch

MDRG TREND ANALYSIS: The Future of Healthcare Consumers in healthcare have been evolving and shifting the way they think about health and wellness and the way they want to receive...

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Customer Experience Healthcare Market Research Trends

HealthTech without Engagement is Eye Candy

Several weeks ago, I had the opportunity to attend #HLTH2021 in Boston. It was well attended and safe with both vaccine AND testing requirements. The conference focuses on technology...

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Healthcare Market Research Trends

5 “Must-Knows” for the Upcoming Healthcare Conference Season

Since we last gathered for in-person conferences just over a year ago, the healthcare industry has experienced significant changes and challenges. The world was a much different place then,...

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COVID-19 Healthcare Market Research

What Brands Can Learn from the Opposition to the COVID-19 Vaccine

For most Americans, there is a sense of relief and freedom associated with being vaccinated from disease. Vaccines offer protection and peace of mind that come from knowing one is safe from...

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Customer Experience Healthcare Market Research

Staying Healthy Through Virtual Visits

Virtual Visits Help Connect Consumers to Care  Since the onset of the COVID-19 health crisis, telehealth has become very important to consumers. Making healthcare services available online...

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Consumer Insights Healthcare Market Research

The Power of Consumer Insights to Advance Healthcare Brands

The healthcare industry is under threat of disruption from influences within and outside of the industry. With one of the lowest Net Promoter Scores (NPS) of any industry, healthcare...

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