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Healthcare Market Research

Consumer Expectations Are Changing How Care Is Delivered

Changes in technology and consumer expectations are pressuring all industries to adapt to new means for (or new ways of) strengthening the connection to their target market. This pressure...

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Healthcare Market Research

Consumerism in Healthcare: Getting Outside the Echo Chamber

Becker’s Healthcare report identified Consumerism as the second most pressing issue facing healthcare executives in 2020— (behind cost transparency).  And, I would suggest that the greatest...

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Healthcare Market Research Online Community Ethnography

What Factors Generate Trust in Healthcare Capabilities?

Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our methods need to reflect changes in human...

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Healthcare Market Research Market Research

The Role of Market Research in Healthcare Analytics

Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare rankings, and more repeat customers. It...

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Consumer Insights Healthcare Market Research Qualitative Research Online Community

Why Should Healthcare Providers Research Online?

As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop because of new technology. Our blog...

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