--- title: The Sub-Text Blog | Healthcare (6) description: Healthcare | This is the Sub-Text Blog from MDRG Inc. 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[Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. healthcare page/6 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [What Brands Can Learn from the Opposition to the COVID-19 Vaccine](https://blog.mdrginc.com/what-brands-can-learn-from-the-opposition-surrounding-the-covid-19-vaccine) For most Americans, there is a sense of relief and freedom associatedwith being vaccinated fromdisease.Vaccines offer protection and peace of mind... [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Staying Healthy Through Virtual Visits](https://blog.mdrginc.com/staying-healthy-through-virtual-visits) Virtual Visits Help Connect Consumers to Care Since the onset of the COVID-19 health crisis, telehealth has become very important to consumers.... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [The Power of Consumer Insights to Advance Healthcare Brands](https://blog.mdrginc.com/the-power-of-consumer-insights-to-advance-healthcare-brands) The healthcare industry is under threat of disruption from influences within and outside of the industry. With one of the lowest Net Promoter Scores... [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Consumer Expectations Are Changing How Care Is Delivered](https://blog.mdrginc.com/healthcare-market-research-consumer-expectations-are-changing-how-care-is-delivered) Changes in technology and consumer expectations are pressuring all industries to adapt to new means for (or new ways of) strengthening the connection... [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Consumerism in Healthcare: Getting Outside the Echo Chamber](https://blog.mdrginc.com/consumerism-in-healthcare-getting-outside-the-echo-chamber) Becker’s Healthcare report identified Consumerism as the second most pressing issue facing healthcare executives in 2020— (behind cost transparency).... [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [What Factors Generate Trust in Healthcare Capabilities?](https://blog.mdrginc.com/what-factors-generate-trust-in-healthcare-capabilities) Using Digital Ethnography to Explore Healthcare Experiences Online spaces are increasingly important nodes of social contact. As researchers, our... [Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [The Role of Market Research in Healthcare Analytics](https://blog.mdrginc.com/the-role-of-market-research-in-healthcare-analytics) Understanding and better serving customers is the role of any business. Gaining satisfied patients can lead to increased funding, better healthcare... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Why Should Healthcare Providers Research Online?](https://blog.mdrginc.com/why-should-healthcare-providers-research-online) As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop... [1](https://blog.mdrginc.com/tag/healthcare/page/1) [...](https://blog.mdrginc.com/tag/healthcare/page/1) [2](https://blog.mdrginc.com/tag/healthcare/page/2) [3](https://blog.mdrginc.com/tag/healthcare/page/3) [4](https://blog.mdrginc.com/tag/healthcare/page/4) [5](https://blog.mdrginc.com/tag/healthcare/page/5) [6](https://blog.mdrginc.com/tag/healthcare/page/6) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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