MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts or consumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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prevention

prevention
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Trends consumer product research Prevention Healthcare Wellbeing

Prevention & Wellbeing: The largest source of healthcare spending 2040

  I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its...
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