---
title: The Sub-Text Blog | Qualitative Research (4)
description: Qualitative Research | This is the Sub-Text Blog from MDRG Inc. (4)
image: https://blog.mdrginc.com/hubfs/brainlightbulb.png
---

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# MDRG Blog

<https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights>

## How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have...

[Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights)

<https://blog.mdrginc.com/invest-in-market-research>

## Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

[Read the article](https://blog.mdrginc.com/invest-in-market-research)

<https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making>

## System 1 and System 2: Market Research Decision Making

### What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*.

[Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making)

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qualitative research

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<https://blog.mdrginc.com/leveraging-emojis-to-increase-engagement-and-uncover-meaning>

[Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [Leveraging Emojis to Increase Engagement and Uncover Meaning](https://blog.mdrginc.com/leveraging-emojis-to-increase-engagement-and-uncover-meaning)

<https://blog.mdrginc.com/leveraging-emojis-to-increase-engagement-and-uncover-meaning>

<https://blog.mdrginc.com/dig-deep-into-the-non-conscious-with-metaphor-elicitation>

[Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [Dig Deep into the Non-Conscious with Metaphor Elicitation](https://blog.mdrginc.com/dig-deep-into-the-non-conscious-with-metaphor-elicitation)

 Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape... <https://blog.mdrginc.com/dig-deep-into-the-non-conscious-with-metaphor-elicitation>

<https://blog.mdrginc.com/enriching-focus-groups-with-online-communities>

[Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [Enriching Focus Groups with Online Communities](https://blog.mdrginc.com/enriching-focus-groups-with-online-communities)

 As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and... <https://blog.mdrginc.com/enriching-focus-groups-with-online-communities>

<https://blog.mdrginc.com/why-should-healthcare-providers-research-online>

[Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare)

## [Why Should Healthcare Providers Research Online?](https://blog.mdrginc.com/why-should-healthcare-providers-research-online)

 As researchers, our data collection methods need to keep up with the pace of technological innovation, as well as human behavior changes that develop... <https://blog.mdrginc.com/why-should-healthcare-providers-research-online>

<https://blog.mdrginc.com/the-shopper-insight-road>

[Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research)

## [The Shopper Insight Road](https://blog.mdrginc.com/the-shopper-insight-road)

 Starting Line It’s a race to the end goal: gaining a lifetime customer. In a world full of private brands, start-ups, and direct-to-consumer (D2C)... <https://blog.mdrginc.com/the-shopper-insight-road>

<https://blog.mdrginc.com/ready-for-prime-time-big-qual>

[Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research)

## [Ready for Prime-Time: Big Qual](https://blog.mdrginc.com/ready-for-prime-time-big-qual)

 “Big Qual,” or large-scale qualitative research, is an online platform where 50 to up to 1,000 participants answer questions, react to stimuli, and... <https://blog.mdrginc.com/ready-for-prime-time-big-qual>

<https://blog.mdrginc.com/tag/qualitative-research/page/3> [1](https://blog.mdrginc.com/tag/qualitative-research/page/1) [2](https://blog.mdrginc.com/tag/qualitative-research/page/2) [3](https://blog.mdrginc.com/tag/qualitative-research/page/3) [4](https://blog.mdrginc.com/tag/qualitative-research/page/4)

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