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Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...

Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...

The Rise of Behavioral Science in Market Research

Behavioral Science in Market Research In today's fast-paced and highly competitive business world, it is essential for companies to comprehend...

Major advantages to a smaller market research partner

When it comes to choosing a market research partner, bigger isn’t always better. In fact, based on my experience at both larger and smaller...

The Rise of CBD In Retail

As cannabis legalization sweeps across the United States, the cannabis retail industry is experiencing significant growth and change, presenting...

Get answers fast: secrets of an in-house researcher

It was a dream project: a new product launch, and I was the brand manager.

Primary or Secondary? What will move your business forward?

Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered!
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