--- title: The Sub-Text Blog | Research Methods description: Research Methods | This is the Sub-Text Blog from MDRG Inc. image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - 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[Health](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - [Quantitative](https://www.mdrginc.com/what-we-do/quantitative-research/) - [Brand Strategy](https://www.mdrginc.com/brand-strategy) - [Product Innovation](https://www.mdrginc.com/sensory-product-research-offerings) - [AI Solutions](https://www.mdrginc.com/what-we-do/ai-solutions/) - Back - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - Whole Mind Approach ™ - [Whole Mind Approach ™](https://www.mdrginc.com/how-we-do-it/) - [System 1](https://www.mdrginc.com/how-we-do-it/system-1) - [System 2](https://www.mdrginc.com/how-we-do-it/system-2) - [Behavioral Science](https://www.mdrginc.com/how-we-do-it/behavioral-science) - [System Process](https://www.mdrginc.com/system-process/) - 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Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. research methods page/1 Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [What's The Big MaxDiff?](https://blog.mdrginc.com/whats-the-big-maxdiff) Ask consumers what matters when choosing a healthcare provider, and you'll probably hear a long list: quality of care, convenient locations, short... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Strategy](https://blog.mdrginc.com/tag/strategy) ## [How Consumer Identity Is Rewriting the Rules of Engagement](https://blog.mdrginc.com/how-consumer-identity-is-rewriting-the-rules-of-engagement) The pandemic triggered more than shifts in behavior. It led to changes in how consumers see themselves. [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [Virtual Audiences: The Future of Market Research](https://blog.mdrginc.com/virtual-audiences-the-future-of-market-research) Market research faces a fundamental challenge: traditional methodologies can't keep pace with rapidly changing consumer behavior, shrinking... [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) ## [Market Research as a Strategic Compass in Rare Disease](https://blog.mdrginc.com/market-research-in-rare-disease) Let's break down the reality. [Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Beyond the Numbers: Understanding Sample Size in Qualitative Research](https://blog.mdrginc.com/qual-sample-size) In market research, we often encounter a critical question that can make even seasoned researchers pause: "Is your sample size statistically... [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Leveraging Patient Journey Mapping to Support Women’s Health](https://blog.mdrginc.com/leveraging-patient-journey-mapping-to-support-womens-health) Women’s health encompasses a wide range of physical, emotional, and mental needs that change throughout a woman’s life. Whether a patient is... [Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) ## [Laddering Our Way to Deeper Insights](https://blog.mdrginc.com/laddering-to-deeper-insights) Imagine peeling back the layers of consumer decision-making to reveal the core values driving purchases. That's exactly what laddering techniques... [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) [Market Research](https://blog.mdrginc.com/tag/market-research) [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) [Research Methods](https://blog.mdrginc.com/tag/research-methods) ## [Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions](https://blog.mdrginc.com/loss-aversion) Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) ## [Enhancing Location-Based Marketing with Geographical Data](https://blog.mdrginc.com/spatial-geographical-data) Segmentation and spatial data help businesses visualize and analyze their customers based on location, allowing them to uncover patterns and trends... [1](https://blog.mdrginc.com/tag/research-methods/page/1) [2](https://blog.mdrginc.com/tag/research-methods/page/2) [3](https://blog.mdrginc.com/tag/research-methods/page/3) [4](https://blog.mdrginc.com/tag/research-methods/page/4) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. All rights reserved [Privacy Policy](https://www.mdrginc.com/privacy-policy/)