--- title: The Sub-Text Blog | Trends description: Trends | This is the Sub-Text Blog from MDRG Inc. image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - 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Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. trends trends Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Trust, AI, and Very Sore Feet: Lessons From SHSMD 2026](https://blog.mdrginc.com/trust-ai-and-very-sore-feet-lessons-from-shsmd-2026) SHSMD 2026 At A Glance I went to my first SHSMD Connections conference expecting to learn a lot. I didn’t expect the hardest lesson to happen in the... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [What Summer Beverage Launches Reveal About Consumer Behavior](https://blog.mdrginc.com/what-summer-beverage-launches-reveal-about-consumer-behavior) Summer has officially arrived. It’s hot and getting hotter, and we could all use an ice-cold beverage. Luckily, beverage brands know the drill. [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Value-Based Care in 2026: Can Health Systems Keep Up?](https://blog.mdrginc.com/value-based-care-in-2026-can-health-systems-keep-up) For most of the past century, American healthcare has operated on a simple but flawed premise: do more, get paid more. Volume drove revenue.... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) ## [What The Mindful Moderation Shift Means For Beverage Brands](https://blog.mdrginc.com/what-the-mindful-moderation-shift-means-for-beverage-brands) Drinking With Wellness In Mind Only 54% of U.S. adults reported drinking alcohol in the past year, down from 62% in 2023—the lowest rate recorded in... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) ## [Routine By Design: How Ingestible Beauty Is Becoming A Daily Ritual](https://blog.mdrginc.com/routine-by-design-how-ingestible-beauty-is-becoming-a-daily-ritual) Beauty and Beverage Are Converging Not too long ago, beauty supplements lived in one aisle, and beverages lived in another. Those lines are blurring... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [The Gut-Mood Connection: What’s Driving Consumer Demand for Digestive Wellness Beverages](https://blog.mdrginc.com/the-gut-mood-connection-whats-driving-consumer-demand-for-digestive-wellness-beverages) Gut Health Is Expanding into Emotional Wellness Beverages designed to support gut health are taking on a new role: emotional balance. [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) [Trends](https://blog.mdrginc.com/tag/trends) [Finance](https://blog.mdrginc.com/tag/finance) ## [Five Ways to Win Gen Z: Fast, Purposeful, Digital-First Finance](https://blog.mdrginc.com/five-ways-to-win-gen-z-fast-purposeful-digital-first-finance) Gen Z, born between 1997 and 2012, is shaking up the financial ecosystem. By 2035, they are projected to become the wealthiest generation, driven by... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) ## [The THC Beverage Revolution: What Retailers Need to Know This Quarter](https://blog.mdrginc.com/the-thc-beverage-revolution-what-retailers-need-to-know-this-quarter) Bottom Line Up Front THC beverages are experiencing explosive growth, with some retailers reporting these products now comprise over 10% of total... [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Beverage](https://blog.mdrginc.com/tag/beverage) ## [What Did We Learn at BevNet Live 2025?](https://blog.mdrginc.com/what-did-we-learn-at-bevnet-live-2025) Amy Basile, our Associate Director of Qualitative Research, is one of our in-house sensory experts. Before joining MDRG in 2022, she honed her... [1](https://blog.mdrginc.com/tag/trends/page/1) [2](https://blog.mdrginc.com/tag/trends/page/2) [3](https://blog.mdrginc.com/tag/trends/page/3) [4](https://blog.mdrginc.com/tag/trends/page/4) [5](https://blog.mdrginc.com/tag/trends/page/5) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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