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Brand Research Cultural Insights Trends

How to Future-Proof your Brand with Trends

You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part.  

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Healthcare Market Research Trends Healthcare Wellbeing

Two Healthcare Trends to Watch

MDRG TREND ANALYSIS: The Future of Healthcare Consumers in healthcare have been evolving and shifting the way they think about health and wellness and the way they want to receive...

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Trends consumer product research Prevention Healthcare Wellbeing

Prevention and Wellbeing will become the largest source of U.S. healthcare spending by 2040

  I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its far-reaching impact on industries, from...

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Customer Experience Healthcare Market Research Trends

HealthTech without Engagement is Eye Candy

Several weeks ago, I had the opportunity to attend #HLTH2021 in Boston. It was well attended and safe with both vaccine AND testing requirements. The conference focuses on technology...

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Healthcare Market Research Trends

5 “Must-Knows” for the Upcoming Healthcare Conference Season

Since we last gathered for in-person conferences just over a year ago, the healthcare industry has experienced significant changes and challenges. The world was a much different place then,...

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CPG Market Research Brand Research Trends

CPG Branding: Rise of the Private Labels

“The gold standard is for a customer not to know a private brand is not a national brand.” – Macy’s CEO Jeff Gennette. Introduction Private labels originally focused on retailers...

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CPG Market Research Trends

For the Love of Coffee

It doesn’t only have a space in our hands, it’s one of the fastest growing CPG industry sectors

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