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Key Takeaways from the Digital Food and Beverage Conference 2024

The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry...

5 Strategies to Improve Customer Experience in Health Insurance

As a leading market research firm specializing in the health sector, MDRG understands the complexities and challenges facing our clients in this...

Marketing to the Sober Curious

Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption.

The Changing Tides of 2023 Beverage Trends

In the ever-evolving landscape of beverage consumption in 2023, discerning consumers are ushering in a new era of mindful drinking. The shift is...

Luxury Mindset Macrotrend Creates Indulgence During the Holiday Season

Ahh, the holiday season. That time of year when indulgence seems not only acceptable but practically mandatory. You know it, I know it, and retailers...

Record Breaking Open Enrollment Shows Shift In Healthcare Preferences

In a notable development for health insurance providers, the 2024 Open Enrollment Period (OEP) has seen more than 4.5 million Americans selecting...

Mocktails Continue to Trend with Gen Z

In an era defined by mindfulness, Gen Z is leading the charge towards healthier, more conscious living. This generation, born into a world of rapid...
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