At MDRG, our Quantitative team is a dynamic blend of customer experience gurus, science enthusiasts, and tech aficionados. But that’s just the beginning.
Among our team at MDRG, you’ll also find bookworms, trivia champions, and sports fanatics—all bringing their unique perspectives to the table. In addition to our diverse interests, we are united by our shared passion for problem-solving and delivering meaningful insights.
I am fortunate to work alongside such a thoughtful, driven, and genuinely good-hearted team. More than just colleagues, we see ourselves as an extension of our clients’ teams—fully invested in their success. Our ultimate goal is to ensure that every client with us walks away with valuable insights that drive their organization forward.
Whether we’re tracking brand health, testing new products or ad campaigns, identifying solutions for customer pain points, or using data to inform broader business strategies, our motivation remains the same: to make an impact.
We challenge assumptions, push each other to think deeper, and leverage our diverse expertise to deliver actionable insights. Every client brings unique challenges, and we thrive on uncovering solutions that spark fundamental transformation.
At MDRG, we don’t just analyze data—we turn it into a mechanism for growth.
Next, let me introduce you to the team members!
I’ve been at MDRG since 2021. Before joining the team, I worked primarily as an in-house researcher, conducting quantitative and qualitative research for JOANN and Lands’ End.
My main areas of interest include customer experience management, user experience research, product testing, and brand/marketing strategy. Some of my proudest moments at MDRG include seeing my co-workers grow into the rock stars they are today and seeing our clients implement recommendations from our research.
During my time at MDRG, I’ve lectured to undergraduate college students on “Quantitative Research Methodologies and Design” and “Data Visualization and Storytelling.” Outside of MDRG, I enjoy spending time with my family and participating in outdoor activities like running, biking, and kayaking.
Thomas Sargent is a senior analyst on the team who has been with MDRG for over three years. Based in Boston, MA, he has worked on various projects in telecommunications, finance, healthcare, consumer packaged goods, and tourism over the years.
He has developed a reputation for solving many of MDRG’s most challenging research questions! Thomas is a scholar at heart, always striving to learn more about the world around him. He is completing his third degree in geographic information systems at Johns Hopkins University.
While market research tends to answer the questions of “who,” “how,” and “why,” Thomas also likes to explore the “where” – knowing that insights most often aren’t a one-size-fits-all solution and that geographic differences factor into this.
His favorite projects at MDRG have been prosocial efforts, such as investigating youth violence in New Orleans and positioning work for non-profits focused on urban development, higher education, and HIV/AIDS education and awareness programs.
In his free time outside work and school, Thomas likes to hike, bike, and ski as the New England seasons allow.
Liz Akins has been a quantitative research analyst with MDRG since 2023. During her undergraduate years, Liz uncovered her passion for research and intended to pursue it as an academic career.
She soon realized, however, that the most fulfilling part of conducting research is applying it to real-world objectives. This realization led her to DISQO, where she began her career in customer insights.
In her previous roles and since joining MDRG, Liz has worked with various clients across many industries, including healthcare, financial services, and telecommunications. She enjoys uncovering insights for clients across all sectors but especially enjoys working with CPG companies and non-profit organizations/universities.
Liz carries a witty sense of humor and consistently adds value to the conversation. Outside of work, she can usually be found with her nose in a book!
From tax accountant to research analyst, Reshubh has used his mathematics, economics, and business knowledge to become a valued team member. Before working at MDRG, he was working in accounting but knew that a career in market insights was where he wanted to end up.
Upon receiving his graduate degree in Economics from Tulane University, he leveraged his background to understand how consumers think. Much of his work at MDRG is focused on brand health, especially for clients in the food and beverage, healthcare, and technology industries.
In addition to his work in brand health, he specializes in product assortment and price sensitivity work. Reshubh is always willing to help clients and team members.
Outside of his professional work, Reshubh is a diehard NFL fan! He’d love to discuss anything football-related with you. Another fun fact about Reshubh is that he comes from a large family—he has over 20 first cousins!
No matter your research needs, our team is ready to help you achieve your goals. With a diverse range of tools, techniques, and methodologies, we offer flexibility and expertise to deliver meaningful insights.
Contact us today or connect with us on LinkedIn to learn more about how we can support your team. We look forward to meeting you soon!