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Beyond the Numbers: Understanding Sample Size in Qualitative Research

In market research, we often encounter a critical question that can make even seasoned researchers pause: "Is your sample size statistically...

Leveraging Patient Journey Mapping to Support Women’s Health

Women’s health encompasses a wide range of physical, emotional, and mental needs that change throughout a woman’s life. Whether a patient is...

Laddering Our Way to Deeper Insights

Imagine peeling back the layers of consumer decision-making to reveal the core values driving purchases. That's exactly what laddering techniques...

From Jester to Hero: Know Thy Brand Archetype

What role does your brand play in consumers’ lives? Does it entertain them? Care for them? Protect them? Give them confidence?

Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions

Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...

The Power of Competitive Intelligence

How Small to Mid-Sized Pharma Companies Can Stay Ahead Small to mid-sized pharma companies often face the challenge of limited resources and intense...

Enhancing Location-Based Marketing with Geographical Data

Segmentation and spatial data help businesses visualize and analyze their customers based on location, allowing them to uncover patterns and trends...

Market Research Powers Advances in Alzheimer's Treatment

A Personal Journey and Industry Insights When a small-town prosecutor retired late last year after a remarkable 50+ year career, concerns about...

Key Takeaways from the Digital Food and Beverage Conference 2024

The Digital Food and Beverage Conference 2024, held in Palm Springs from June 24th-26th, was a melting pot of innovation, ideas, and industry...
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