Five Trends in Coffee in 2025

As we enter 2025, the coffee industry is on the brink of transformative changes. Coffee lovers can expect a blend of tradition and innovation, with trends that reflect evolving consumer values and technological advancements. 

Tech-Driven Customization 

Artificial intelligence is set to revolutionize coffee preparation. From AI-powered espresso machines that tailor drinks to individual preferences to apps that predict trends based on consumer data, technology is enhancing the coffee experience. The Allespresso machine, for instance, uses AI to recognize users and craft their preferred coffee without manual input. Similarly, Starbucks’ Deep Brew leverages AI to optimize inventory and improve personalized recommendations for customers. 

Our prediction: The adoption of AI-driven customization tools will increase, fostering stronger consumer loyalty and setting a new standard for coffee personalization. 

Sustainability Takes Center Stage 

Sustainability remains a top priority in 2025 as severe droughts disrupt the supply of Arabica and Robusta beans in Brazil and Vietnam. Companies are adopting strategies such as developing climate-resilient hybrids, investing in regenerative farming practices, and exploring alternative coffee sources. For example, Lavazza’s Tierra range supports farmers using sustainable techniques, while Nestlé has committed to sourcing its coffee responsibly by expanding its regenerative agriculture programs. 

Our prediction: Both consumer and industry demand for sustainably grown coffee will rise, driving innovation in farming practices to ensure the future of coffee production. 

Wellness-Focused Brews 

Consumers are increasingly looking for coffee that aligns with their wellness goals. Products like Four Sigmatic's Think Coffee, enriched with functional mushrooms, support mental focus and energy. RYZE mushroom-based coffee blends offer immune-boosting benefits, while Califia Farms’ oat milk cold brews deliver plant-based nutrition.

Ready-to-drink formats dominate this category, with La Colombe’s Draft Latte offering a creamy, café-like experience in a convenient can. 

Our prediction: Wellness-focused coffee, particularly in ready-to-drink formats, will grow as brands innovate with functional ingredients that cater to busy, health-oriented consumers. 

Specialty Coffee Goes Mainstream 

Micro-lot sourcing, single-origin beans, and brewing methods like siphon and pour-over are moving from niche cafes to mainstream coffee chains. For example, Blue Bottle Coffee offers carefully curated single-origin options, and Starbucks has introduced Reserve Bars that focus on premium brewing techniques and high-quality beans. This shift reflects a growing demand for premium coffee experiences among a broader demographic. 

Our prediction: Specialty coffee will continue to thrive as consumers value high-quality beans and sophisticated preparation methods, making premium coffee more accessible. 

Social and Experiential Coffee Moments

Coffee is becoming a platform for deeper engagement. Brands like Intelligentsia Coffee and Pact Coffee are offering curated tastings, brewing workshops, and virtual tutorials to connect with consumers in new ways. These efforts align with a broader trend of creating interactive product experiences that go beyond the product itself. By focusing on education and interaction, coffee companies are adapting to consumer interest in more engaging and dynamic experiences. 

Our prediction: Interactive coffee experiences will become a central part of brand strategies, meeting consumer demand for meaningful engagement and differentiation in the market. 

Looking Ahead: The Future of Coffee in 2025 

Through consumer segmentation studies, product concept testing, and trend analysis, MDRG uncovers insights that reveal the motivations behind consumer choices and identifies emerging opportunities. By focusing on the deeper "why" behind behaviors, coffee brands can align their strategies with evolving consumer needs and adapt to market demands with confidence.

Explore these insights further in our 2025 Beverage Trends Report.