Case Studies

Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).MDRGrecommended a...

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Louisiana Fish Fry Concept Testing Case Study

Brand Experience Case Study

Resturant Chain Case Study

Navigating an Inflection Point

CPG Market Research Brand

MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”

Both ads are emotionally engaging. Liquid Plmr Cracks’ overall score of 9 (on a 10-pt scale) puts it in the 93rd percentile among 13,000+ ads tested...

Case Study Beverage Strategy

Case Study: Sales Strategy Development

SALES STRATEGY DEVELOPMENT: REGIONAL COFFEE BRAND BACKGROUND The Coffee Services Division (CSD) of a regional coffee brand manages the distribution...

CPG Market Research Brand Case Study

Barriers to Purchasing Sausage Product

Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...

Healthcare Experience Case Study

Ochsner’s Innovation Hub – An Interactive Experience Research Case Study

Ochsner Health System was working with partnerThreeSixtyEightto develop an interactive experience for consumers at a high traffic location that...

Healthcare Brand Case Study

Ochsner Health System: Branding & Re-Positioning Case Study

Healthcare Branding Research Ask MDRG’s latest research for long-standing partnerOchsner Health System revealed that their tagline was becoming...

Brand Finance Case Study

Regional Bank Brand Positioning Research

Uncovering Unique Positioning for a Regional Bank A regional bank wanted to conductbrand positioning researchto assess its current position in the...

Advertising Energy Case Study

MDRG + Entergy: Utility Safety Ad Copy

MDRG worked with Entergy LouisianaandThe Ramey Agencyto research and test several concepts for Entergy’s 2016 Safety Campaign. The utility ad copy...

Advertising Healthcare

Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).

Case Studies

Public Health Institute Advertising

Case Study listing page

Learn more about System 1 and System 2

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