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Recent Articles

Resturant Chain Case Study

Navigating an Inflection Point

MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”

Both ads are emotionally engaging. Liquid Plmr Cracks’ overall score of 9 (on a 10-pt scale) puts it in the 93rd percentile among 13,000+ ads tested...

Case Study: Sales Strategy Development

SALES STRATEGY DEVELOPMENT: REGIONAL COFFEE BRAND BACKGROUND The Coffee Services Division (CSD) of a regional coffee brand manages the distribution...

Barriers to Purchasing Sausage Product

Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...

Ochsner’s Innovation Hub – An Interactive Experience Research Case Study

Ochsner Health System was working with partnerThreeSixtyEightto develop an interactive experience for consumers at a high traffic location that...

Ochsner Health System: Branding & Re-Positioning Case Study

Healthcare Branding Research Ask MDRG’s latest research for long-standing partnerOchsner Health System revealed that their tagline was becoming...

Regional Bank Brand Positioning Research

Uncovering Unique Positioning for a Regional Bank A regional bank wanted to conductbrand positioning researchto assess its current position in the...

MDRG + Entergy: Utility Safety Ad Copy

MDRG worked with Entergy LouisianaandThe Ramey Agencyto research and test several concepts for Entergy’s 2016 Safety Campaign. The utility ad copy...

Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).

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