Case Studies

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).MDRGrecommended a...

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Second Harvest Brand Positioning Case Study

The Business Question:

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

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Using Emotional Insight to Reframe Utility Experiences

The Business Question: A regional energy company serving residential electric customers needed to improve communication around a new rate structure....

Healthcare Case Study

Concierge Medicine Case Study

The Business Question: A healthcare client has experienced an evolving healthcare landscape and a rising demand for personalized care. They came to...

Consumer Insights Research Methods Qualitative Research Quantitative Research Case Study Brand Strategy

Using Synthetic Data to Reveal the Emotional Drivers Behind Consumer Behavior

The Business Question:

Consumer Insights Research Methods Qualitative Research Quantitative Research Case Study Brand Strategy

Camp Bow Wow: Market Research for a Successful Rebrand

The Business Question: Camp Bow Wow (CBW), a leading dog daycare and boarding franchise, began exploring a rebrand to better align with evolving...

Case Study

Rebranding A Tourism Destination

The Business Question: How can a beach destination more effectively reach their target market, carve out a distinctive, compelling position, and...

Case Study Higher Education

The Freeman School of Business at Tulane University Case Study

The Business Question: The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring...

Consumer Insights CPG Market Research Case Study Concept Testing

Louisiana Fish Fry Concept Testing Case Study

The Business Question: Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test...

Consumer Insights Brand Case Study

Package Renovation Case Study

The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ...

Consumer Insights CPG Market Research Case Study

Lighting in Retail: Attitudes and Usage Case Study

The Business Question: A national lighting fixture retailer sought to further understand consumer preferences of outdoor lighting fixtures for their...

Consumer Insights Brand Case Study

Second Harvest Brand Positioning Case Study

The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to...

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Case Studies

How Qualitative Market Research Uncovers Real Consumer Insights

Public Health Institute Advertising

Second Harvest Brand Positioning Case Study

The Business Question:

Learn more about System 1 and System 2

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