Case Studies

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).MDRGrecommended a...

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Second Harvest Brand Positioning Case Study

The Business Question:

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

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Package Renovation Case Study

The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ...

Consumer Insights CPG Market Research Case Study

Lighting in Retail: Attitudes and Usage Case Study

The Business Question: A national lighting fixture retailer sought to further understand consumer preferences of outdoor lighting fixtures for their...

Consumer Insights Brand Case Study

Second Harvest Brand Positioning Case Study

The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to...

Consumer Insights CPG Market Research Case Study Concept Testing

Louisiana Fish Fry Concept Testing Case Study

Brand Experience Case Study

Resturant Chain Case Study

Navigating an Inflection Point

CPG Market Research Brand

MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”

Both ads are emotionally engaging. Liquid Plmr Cracks’ overall score of 9 (on a 10-pt scale) puts it in the 93rd percentile among 13,000+ ads tested...

Case Study Beverage Strategy

Case Study: Sales Strategy Development

SALES STRATEGY DEVELOPMENT: REGIONAL COFFEE BRAND BACKGROUND The Coffee Services Division (CSD) of a regional coffee brand manages the distribution...

CPG Market Research Brand Case Study

Barriers to Purchasing Sausage Product

Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...

Healthcare Experience Case Study

Ochsner’s Innovation Hub – An Interactive Experience Research Case Study

Ochsner Health System was working with partnerThreeSixtyEightto develop an interactive experience for consumers at a high traffic location that...

Healthcare Brand Case Study

Ochsner Health System: Branding & Re-Positioning Case Study

Healthcare Branding Research Ask MDRG’s latest research for long-standing partnerOchsner Health System revealed that their tagline was becoming...

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Case Studies

How Qualitative Market Research Uncovers Real Consumer Insights

Public Health Institute Advertising

Second Harvest Brand Positioning Case Study

The Business Question:

Learn more about System 1 and System 2

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