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Enhancing Clinical Trial Participation: Strategies to Decrease Drop-Out Rates

Patient Retention in Clinical Trials Clinical trials play a pivotal role in advancing medical research and improving healthcare outcomes. However,...

The Minds Behind the Research: Meet the MDRG Qualitative Research Team

What is Qualitative Research? In the world of research, where numbers tend to govern business discussions, qualitative research stands out as an art...

Marketing to the Sober Curious

Recent years have witnessed a surge in the sobriety movement, challenging the traditional association between socializing and alcohol consumption.

The Changing Tides of 2023 Beverage Trends

In the ever-evolving landscape of beverage consumption in 2023, discerning consumers are ushering in a new era of mindful drinking. The shift is...

Luxury Mindset Macrotrend Creates Indulgence During the Holiday Season

Ahh, the holiday season. That time of year when indulgence seems not only acceptable but practically mandatory. You know it, I know it, and retailers...

5 Artificial Intelligence Challenges in Healthcare

Artificial Intelligence (AI) has emerged as a transformative force in healthcare, promising improved diagnostics, personalized treatment plans, and...

Record Breaking Open Enrollment Shows Shift In Healthcare Preferences

In a notable development for health insurance providers, the 2024 Open Enrollment Period (OEP) has seen more than 4.5 million Americans selecting...

Mocktails Continue to Trend with Gen Z

In an era defined by mindfulness, Gen Z is leading the charge towards healthier, more conscious living. This generation, born into a world of rapid...

Costco: Home of the Dollar Fifty Hot Dog... and Your Doctor?

Throughout my entire existence, I have relied on Costco for the "bulk" of the services and products I need: from a cheap, and might I add, delicious...
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