MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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Recent Articles

Posts by topic
Trends Beverage

Yerba Mate and Mushroom Drinks are Disrupting the Coffee Category

In a world that runs on caffeine, coffee has long reigned supreme as the go-to energy booster and morning ritual for millions. However, as we become...
Healthcare Market Research Market Research Healthcare

That’s a Wrap on SHSMD 2023!

That’s a wrap on SHSMD 2023! We asked our two attendees, Kristy Roldan and Sondra Brown, about their experience.
Trends Beverage

How’d They Do It? Liquid Death’s Takeover of the Water Space

Recognized for its distinctive approach to water retail, unconventional tactics, and inventive marketing strategies, Liquid Death disrupted the water...
Trends Beverage

What's Your Beverage Done For You Lately?

Drink, drank...flourishing? Out with the sugary sodas and “brings-nothing-to-the-table" beverages. It’s becoming increasingly clear that consumers...
Trends Healthcare

Recession: Good for the Healthcare Sector?

The prospect of an impending recession raises apprehensions—especially when considering maintaining customer experience—but there's a school of...
Trends Healthcare strategy

Tomorrow's Healthcare: Navigating Macro Trends

Step into the future of healthcare as we delve into the dynamic world of consumer macro trends. From the ever-expanding convenience culture to the...
Customer Experience Market Research Research Methods

Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...
Brand Research Brand strategy

Power of Collaboration: The Full Potential of MR with Brand Strategy

In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in...
Consumer Insights Healthcare Market Research Market Research Healthcare

Disrupting Healthcare: Retail Primary Care Reshapes Patient Experience

In the ever-evolving landscape of healthcare, retail-based primary care services, virtual care, and telehealth providers are emerging as disruptors,...
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