Contact Us
Contact Us

MDRG Blog

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have...

Read the article

Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

Read the article

System 1 and System 2: Market Research Decision Making

What is System 1 and System 2?

System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

Read the article

Learn more about System 1 and System 2

Download Guide Now

Subscribe to our newsleter

MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime.

Recent Articles

Posts by topic
Customer Experience Healthcare

Three Ways To Stop Guessing How Patients Use Your Website

In Part 1 of this series, we explored why hospital websites have become a critical patient touchpoint, and why the gap between how health systems...
Healthcare

Your Patients Are Lying To You: Here's What That Really Costs

Nearly 8 out of 10 patients have lied to their healthcare provider, either directly or by omission.
CPG Market Research Market Research Trends Beverage

What Summer Beverage Launches Reveal About Consumer Behavior

Summer has officially arrived. It’s hot and getting hotter, and we could all use an ice-cold beverage. Luckily, beverage brands know the drill.
Customer Experience Market Research Healthcare

Why Healthcare Systems Must Rethink Their Website Experience

For many patients, the first interaction with a healthcare provider doesn’t happen in an exam room.
Pharmaceuticals

Pill Or Pin: The Race To Capture The GLP-1 Market

The GLP-1 market is becoming even more accessible—here's what that means for patients, providers, and anyone paying attention to one of the biggest...
Customer Experience Market Research Healthcare

Trust is a Team Sport: Reflections on HMPS 2026

It’s that time of year again! VP of Growth Kristy Roldan and MDRG founder Sondra Brownjust returned from HMPS2026, the Healthcare Marketing &...
Market Research Quantitative Research Healthcare

Healthcare AI In 2026: What's Working, What Isn't, And What's Next

Artificial intelligence is becoming a bigger part of healthcare, but what that looks like today is still evolving. From automating administrative...
Qualitative Research Healthcare Women's Healthcare

Evidence Over Assumption: How Research Builds Better Women's Healthcare

Women are done with healthcare that doesn't listen. You know the script: “Have you tried diet and exercise?” “Try to get more sleep.” “That’s just...
Market Research Trends Healthcare

Value-Based Care in 2026: Can Health Systems Keep Up?

For most of the past century, American healthcare has operated on a simple but flawed premise: do more, get paid more. Volume drove revenue....
1 2 3 4 5 ... 20

Get latest articles directly in your inbox,
stay up to date