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Customer Experience Brand Research

Our Favorite Studies to Reveal Deeper Insights on Your Brand

When it comes to brands it can be easy to get stuck, to miss opportunities, and to be stagnant in growth. With the use of these three studies, you can elevate your brand and really...

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Market Research Project Management

Three Project Management Tips for Market Research

With multiple projects underway, it can be difficult to prioritize tasks, manage workloads and meet deadlines while staying within budget. Here at MDRG, we juggle an average of 15-20...

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Market Research Wellbeing Human Resources

The Shift in Human Resource Research Post-Pandemic

HR teams are under pressure to adapt – and fast. It’s no secret that the pandemic initiated many to reconsider the structure of their work lives. The sudden shift to remote work for office...

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Research Methods Qualitative Research Quantitative Research

DIY RESEARCH TOOLS YOU NEED TO KNOW ABOUT
By Alex H

 

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Customer Experience Brand Research User Experience

Which X is it? Where CX and UX Intersect
By Alex H

At MDRG we use customer experience (CX) research to turn your customer base into devoted brand promoters. Our research studies capture the voice of the customer as they journey through...

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Trends consumer product research Prevention Healthcare Wellbeing

Prevention and Wellbeing will become the largest source of U.S. healthcare spending by 2040

  I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its far-reaching impact on industries, from...

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Market Research Brand Research Qualitative Research product development strategy data science big data

Data Science and Market Research

Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped, we looked at a few different data sources that can inform...

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Market Research Surveys System 2 Methodology Research Methods

Inside Look from a MDRG Quantitative Analyst

Hello, Market Research Enthusiasts! I’m Reshubh Srinivas, a Market Research Associate and have just completed my first month at MDRG. I was born in India but grew up in the New Orleans area...

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Product Development product development strategy Product Research consumer product research

Failure to Launch: 5 missteps in Product Development Market Research

Consumer product research is easily one of the largest categories in market research. Regardless of industry, all organizations are constantly innovating their products and offerings to...

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Consumer Insights Market Research

How MDRG Delivers Ready-to-Present Market Research Visuals

When working with MDRG, Inc. to conduct your market research study, we pride ourselves on producing a perfectly executed survey and telling the complete story utilizing great visuals. While...

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