Where is the beverage industry going in 2024? Check out the full Beverage Trend Report from MDRG to find out, or read on for a summary of our predictions.
As 2024 unfolds, the beverage landscape continues to experience growth driven by changing consumer preferences, heightened health awareness, and an increasing consciousness towards sustainability. MDRG has taken a deep dive into this dynamic realm to bring you a glimpse of what's brewing in the world of beverages. Here's a tantalizing sneak peek into the trends that are set to redefine how we sip and savor.
Functional Beverages
Gone are the days when beverages merely quenched our thirst. In 2024, consumers are seeking drinks that do more than hydrate; they crave functional benefits that cater to specific health needs. From immunity-boosting teas to mood-enhancing sodas, functional beverages are taking center stage. Whether it's a shot of antioxidants to start the day or a prebiotic boost for gut health, the demand for beverages that offer both refreshment and functionality is on the rise. 
A grab-and-go option for getting your dose of adaptogens is Elements Balance Focus, a plant-based drink featuring 100 mg of lion’s mane mushrooms for extra concentration.
Sustainable Beverages
With sustainability emerging as a key priority for consumers, the beverage industry is embracing eco-friendly practices like never before. From ethically sourced ingredients to recyclable packaging, sustainability is no longer a mere buzzword but a driving force behind beverage innovation. Companies are harnessing renewable resources, reducing carbon footprints, and championing environmental stewardship to meet the demands of their conscientious consumer base. These consumers are not only scrutinizing product composition but actively supporting eco-conscious companies or transitioning to zero-waste lifestyles. They’re willing, and able, to pay a premium for products that align with their values.
Clean Energy & RTD Coffee
As the world seeks alternatives to traditional energy drinks, clean energy beverages are making waves in the market. From natural caffeine sources like green tea and yerba mate to sustainably sourced coffee, these beverages offer a healthier way to fuel our busy lives. With a focus on enhancing alertness and vitality without the crash associated with conventional energy drinks, clean energy and ready-to-drink coffee beverages are poised to disrupt the industry in 2024.
Guayaki Yerba Mate drinks offer a revitalizing blend of natural caffeine sourced from yerba mate leaves, providing clean energy while championing sustainable practices.
Adaptogens
In an increasingly stressful world, consumers are turning to adaptogens to support their physical and mental well-being. These natural substances, known for their ability to help the body adapt to stress, are finding their way into a variety of beverages. From calming chamomile teas to invigorating ginseng-infused drinks and mushroom coffees, adaptogens are offering a holistic approach to health and wellness, catering to the growing demand for products that nourish both body and mind.
REBBL brand protein beverages utilize a variety of adaptogens such as Lion’s Mane mushrooms for supporting cognitive function, matcha, ashwaganda, turmeric and ginger.
Mocktails on the Rise
As the trend towards mindful drinking continues to gain momentum, mocktails are carving out a niche for themselves in the beverage market. With innovative recipes that blend fresh ingredients and creative flavor combinations, mocktails offer all the sophistication of traditional cocktails without the alcohol. Perfect for social occasions or simply as a refreshing treat, these alcohol-free alternatives are redefining the art of mixology in 2024.
How MDRG Can Help Refine Your Beverage Strategy
Navigating the ever-evolving landscape of consumer preferences can be daunting, but MDRG is here to help. With our comprehensive market research and industry expertise, we can provide invaluable insights into consumer trends, preferences, and behaviors in the beverage sector. Whether you're looking to develop a new product, refine your marketing strategy, or identify emerging opportunities, our team of experts is dedicated to helping your business thrive in a rapidly changing market.
Check out the full Beverage Trend Report from MDRG, where we delve deeper into these product trends as well as the influences of AI and social media. The future of beverages is brimming with possibilities, and MDRG is your trusted partner in unlocking them. M
by Clixlogix 
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