Lina Kabarowski

Should Your CPG Research be Virtual or In-Person?

If you work in Consumer Packaged Goods (CPG), chances are you conduct research a few times each year. You’re likely interested in understanding your...

The Changing Tides of 2023 Beverage Trends

In the ever-evolving landscape of beverage consumption in 2023, discerning consumers are ushering in a new era of mindful drinking. The shift is...

Luxury Mindset Macrotrend Creates Indulgence During the Holiday Season

Ahh, the holiday season. That time of year when indulgence seems not only acceptable but practically mandatory. You know it, I know it, and retailers...

Mocktails Continue to Trend with Gen Z

In an era defined by mindfulness, Gen Z is leading the charge towards healthier, more conscious living. This generation, born into a world of rapid...

Eco-friendly Beverages Pave the Way To 2024

Quench your thirst...save the Earth? That’s what our younger generation friends are demanding in their beverage choices for 2024. In April of 2023,...

What's Your Beverage Done For You Lately?

Drink, drank...flourishing? Out with the sugary sodas and “brings-nothing-to-the-table" beverages. It’s becoming increasingly clear that consumers...

Cannabis Infused CPG

As of 2023, 20 states and the District of Columbia have legalized the recreational use of marijuana. In these 20 states, people can consume marijuana...

The Impact of Emotions on Consumer Behavior

Emotions That Motivate Consumer Behavior Today’s consumers are more emotionally connected with brands and making purchases than ever before. One...
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