--- title: Package Renovation Case Study description: Learn how a spirits brand revitalized its packaging to enhance brand personality and consumer appeal through targeted quantitative surveys and innovative design concepts. image: https://blog.mdrginc.com/hubfs/cocktail.jpg --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - 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[System Process](https://www.mdrginc.com/system-process/) - Products - [Brand Tracking](https://www.mdrginc.com/how-we-do-it/brand-tracking/) - [Brand Health Score](https://www.mdrginc.com/brand-health-score) - [Product Innovation Pipeline](https://www.mdrginc.com/how-we-do-it/product-innovation-pipeline/) - [Insights Assessments](https://www.mdrginc.com/cx-insights-assessment-offering/) - [HX Index](https://www.mdrginc.com/healthcare-experience-hx-index) - Capabilities - [Advertising](https://www.mdrginc.com/advertising-research) - [Brand Research](https://www.mdrginc.com/brand-research-2) - [Product Development](https://www.mdrginc.com/product-research) - [Customer Experience](https://www.mdrginc.com/customer-experience-research) - Back - [Our Work](https://www.mdrginc.com/our-work/) - [Blog](https://blog.mdrginc.com/) - [Case Studies](https://blog.mdrginc.com/case-study) - [Thought Leadership](https://www.mdrginc.com/our-work) - [Resources](https://www.mdrginc.com/our-work/resources/) - [Podcast](https://www.mdrginc.com/our-work/mdrg-healthcare-podcast/) - Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) Topic: [Consumer Insights](https://blog.mdrginc.com/case-study/tag/consumer-insights) [Brand](https://blog.mdrginc.com/case-study/tag/brand) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study) # Package Renovation Case Study by [MDRG](https://blog.mdrginc.com/case-study/author/mdrg) Oct 17, 2024 # *The Business Question:* ### Revitalizing a Spirits Brand ​ Packaging Redesign for Imported Triple Orange Liqueur​   A spirits company aimed to reposition their Imported Triple Orange Liqueur brand from a trade-focused "cheater brand" to one with a strong brand personality. ​ Historically marketed as a more affordable and better-tasting alternative to a premium competitor, the brand sought to redesign its packaging to communicate its essence, appeal to its target consumers, and distinguish itself from competitors. ![bottles](https://blog.mdrginc.com/hs-fs/hubfs/bottles.png?width=514&height=523&name=bottles.png)   # *The Answer:* # Online Quantitative Survey for Package Testing To gauge consumer reactions to the new packaging designs, MDRG conducted a fast, cost-efficient quantitative survey targeting 25-34-year-old professionals who frequently make craft cocktails. Respondents evaluated six packaging designs, providing insights on brand positioning, purchase interest, and personal preferences. In just under 4 weeks, we delivered valuable, actionable insights, allowing our client to make informed, impactful decisions quickly. This streamlined approach ensured the project was both timely and effective, offering the client exceptional value without compromising on the depth or quality of insights.    # *What Did We Learn?* The survey revealed that two designs, Design A and Design B, effectively communicated the desired brand positioning and personality. ​ - **Design A**: Rated highest for being "Alive" (62%) and "Sensuous" (51%). It had excellent shelf presence and was most often selected for its distinctiveness and appealing orange peel design.​ - **Design B**: Rated highest for being "Passionate" (38%), "Celebratory" (56%), and "Italian" (36%). It was frequently chosen for its appealing bottle shape and overall design. Both designs showed strong purchase interest, with 82% of respondents likely to purchase Design B and 74% likely to purchase Design A. The preference for these designs suggests they would perform well on the shelf and effectively appeal to the target demographic. ![comparison](https://blog.mdrginc.com/hs-fs/hubfs/comparison.png?width=932&height=363&name=comparison.png)     Are you eager to stay ahead of the curve in your industry? Sign up for our monthly insights email and gain exclusive access to valuable market research, industry trends, and actionable recommendations delivered directly to your inbox. - - - - [mailto:?subject=%20site&body=Check%20out%20this%20site%20https://blog.mdrginc.com/case-study/package-renovation](mailto:?subject=%20site&body=Check%20out%20this%20site%20https://blog.mdrginc.com/case-study/package-renovation) Topics from this blog: [Consumer Insights](https://blog.mdrginc.com/case-study/tag/consumer-insights) [Brand](https://blog.mdrginc.com/case-study/tag/brand) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study) ### [MDRG](https://blog.mdrginc.com/blog/author/mdrg) ## Is your research data rich but insights poor? Download our guide to evaluate your research process and set the foundation for future success. [DOWNLOAD NOW](https://info.mdrginc.com/landing-page-improving-insights-a-guide-to-getting-actionable-results-from-market-research) We are America's Favorite **Homestay for Foreign Students!** Start your **student homestay** adventure with us today and find out why international student's from all over the world love AmeriStudent. ## More blogs on this topic: [Using Emotional Insight to Reframe Utility Experiences](https://blog.mdrginc.com/case-study/using-emotional-insight-to-reframe-utility-experiences) [Using Synthetic Data to Reveal the Emotional Drivers Behind Consumer Behavior](https://blog.mdrginc.com/case-study/using-synthetic-data-to-reveal-the-emotional-drivers-behind-consumer-behavior) [Camp Bow Wow: Market Research for a Successful Rebrand](https://blog.mdrginc.com/case-study/camp-bow-wow-case-study) [Louisiana Fish Fry Concept Testing Case Study](https://blog.mdrginc.com/case-study/louisiana-fish-fry-concept-testing-case-study) - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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