---
title: WHOLE MIND™ MARKET RESEARCH INSIGHTS | MDRG | Brand
description: "Brand | Case studies: MDRG maps in-depth market research insights into customer strategies. Find our market trends, research guides, and insightful analysis."
---

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# Case Studies

<https://blog.mdrginc.com/case-study/secondharvest-foodbank>

## Second Harvest Brand Positioning Case Study

# *The Business Question:*

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

[Read the article](https://blog.mdrginc.com/case-study/secondharvest-foodbank)

<https://blog.mdrginc.com/case-study/tulane>

## The Freeman School of Business at Tulane University Case Study

# *The Business Question:*

The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring professionals.

The...

[Read the article](https://blog.mdrginc.com/case-study/tulane)

<https://blog.mdrginc.com/case-study/louisiana-fish-fry-concept-testing-case-study>

## Louisiana Fish Fry Concept Testing Case Study

# *The Business Question:*

Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test concepts FAST.

How...

[Read the article](https://blog.mdrginc.com/case-study/louisiana-fish-fry-concept-testing-case-study)

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brand

brand

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<https://blog.mdrginc.com/case-study/package-renovation>

[Consumer Insights](https://blog.mdrginc.com/case-study/tag/consumer-insights) [Brand](https://blog.mdrginc.com/case-study/tag/brand) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study)

## [Package Renovation Case Study](https://blog.mdrginc.com/case-study/package-renovation)

 The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ... <https://blog.mdrginc.com/case-study/package-renovation>

<https://blog.mdrginc.com/case-study/secondharvest-foodbank>

[Consumer Insights](https://blog.mdrginc.com/case-study/tag/consumer-insights) [Brand](https://blog.mdrginc.com/case-study/tag/brand) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study)

## [Second Harvest Brand Positioning Case Study](https://blog.mdrginc.com/case-study/secondharvest-foodbank)

 The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to... <https://blog.mdrginc.com/case-study/secondharvest-foodbank>

<https://blog.mdrginc.com/case-study/restaurant-chain-case-study>

[Brand](https://blog.mdrginc.com/case-study/tag/brand) [Experience](https://blog.mdrginc.com/case-study/tag/experience) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study)

## [Resturant Chain Case Study](https://blog.mdrginc.com/case-study/restaurant-chain-case-study)

 Navigating an Inflection Point <https://blog.mdrginc.com/case-study/restaurant-chain-case-study>

<https://blog.mdrginc.com/case-study/mdrg-quick-take>

[CPG Market Research](https://blog.mdrginc.com/case-study/tag/cpg-market-research) [Brand](https://blog.mdrginc.com/case-study/tag/brand)

## [MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”](https://blog.mdrginc.com/case-study/mdrg-quick-take)

 MDRG tested two emotionally compelling ads, each achieving top-tier performance among thousands of tested spots—but for very different reasons. This... <https://blog.mdrginc.com/case-study/mdrg-quick-take>

<https://blog.mdrginc.com/case-study/barriers-to-purchasing-sausage-product>

[CPG Market Research](https://blog.mdrginc.com/case-study/tag/cpg-market-research) [Brand](https://blog.mdrginc.com/case-study/tag/brand) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study)

## [Barriers to Purchasing Sausage Product](https://blog.mdrginc.com/case-study/barriers-to-purchasing-sausage-product)

 Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most... <https://blog.mdrginc.com/case-study/barriers-to-purchasing-sausage-product>

<https://blog.mdrginc.com/case-study/ochsner-health-system-branding-re-positioning-case-study>

[Healthcare](https://blog.mdrginc.com/case-study/tag/healthcare) [Brand](https://blog.mdrginc.com/case-study/tag/brand) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study)

## [Ochsner Health System: Branding & Re-Positioning Case Study](https://blog.mdrginc.com/case-study/ochsner-health-system-branding-re-positioning-case-study)

 Healthcare Branding Research Ask MDRG’s latest research for long-standing partnerOchsner Health System revealed that their tagline was becoming... <https://blog.mdrginc.com/case-study/ochsner-health-system-branding-re-positioning-case-study>

<https://blog.mdrginc.com/case-study/regional-bank-brand-positioning-research>

[Brand](https://blog.mdrginc.com/case-study/tag/brand) [Finance](https://blog.mdrginc.com/case-study/tag/finance) [Case Study](https://blog.mdrginc.com/case-study/tag/case-study)

## [Regional Bank Brand Positioning Research](https://blog.mdrginc.com/case-study/regional-bank-brand-positioning-research)

 Uncovering Unique Positioning for a Regional Bank A regional bank wanted to conductbrand positioning researchto assess its current position in the... <https://blog.mdrginc.com/case-study/regional-bank-brand-positioning-research>

[1](https://blog.mdrginc.com/case-study/tag/brand/page/1)

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