Contact Us
Contact Us

Case Studies

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

Read the article

Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).MDRGrecommended a...

Read the article

Second Harvest Brand Positioning Case Study

The Business Question:

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

Read the article

Learn more about System 1 and System 2

Download Guide Now

Subscribe to our newsleter

MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime.

brand

brand
Posts by topic
Consumer Insights Brand Case Study

Package Renovation Case Study

The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ...
Consumer Insights Brand Case Study

Second Harvest Brand Positioning Case Study

The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to...
Brand Experience Case Study

Resturant Chain Case Study

Navigating an Inflection Point
CPG Market Research Brand

MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”

Both ads are emotionally engaging. Liquid Plmr Cracks’ overall score of 9 (on a 10-pt scale) puts it in the 93rd percentile among 13,000+ ads tested...
CPG Market Research Brand Case Study

Barriers to Purchasing Sausage Product

Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...
Healthcare Brand Case Study

Ochsner Health System: Branding & Re-Positioning Case Study

Healthcare Branding Research Ask MDRG’s latest research for long-standing partnerOchsner Health System revealed that their tagline was becoming...
Brand Finance Case Study

Regional Bank Brand Positioning Research

Uncovering Unique Positioning for a Regional Bank A regional bank wanted to conductbrand positioning researchto assess its current position in the...
1

Get latest articles directly in your inbox,
stay up to date