Case Studies

Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).MDRGrecommended a...

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brand

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Brand Experience Case Study

Resturant Chain Case Study

Navigating an Inflection Point

CPG Market Research Brand

MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”

Both ads are emotionally engaging. Liquid Plmr Cracks’ overall score of 9 (on a 10-pt scale) puts it in the 93rd percentile among 13,000+ ads tested...

CPG Market Research Brand Case Study

Barriers to Purchasing Sausage Product

Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...

Healthcare Brand Case Study

Ochsner Health System: Branding & Re-Positioning Case Study

Healthcare Branding Research Ask MDRG’s latest research for long-standing partnerOchsner Health System revealed that their tagline was becoming...

Brand Finance Case Study

Regional Bank Brand Positioning Research

Uncovering Unique Positioning for a Regional Bank A regional bank wanted to conductbrand positioning researchto assess its current position in the...