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Rebranding A Tourism Destination

The Business Question: How can a beach destination more effectively reach their target market, carve out a distinctive, compelling position, and...

The Freeman School of Business at Tulane University Case Study

The Business Question: The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring...

Louisiana Fish Fry Concept Testing Case Study

The Business Question: Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test...

Package Renovation Case Study

The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ...

Lighting in Retail: Attitudes and Usage Case Study

The Business Question: A national lighting fixture retailer sought to further understand consumer preferences of outdoor lighting fixtures for their...

Second Harvest Brand Positioning Case Study

The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to...

Resturant Chain Case Study

Navigating an Inflection Point

Case Study: Sales Strategy Development

SALES STRATEGY DEVELOPMENT: REGIONAL COFFEE BRAND BACKGROUND The Coffee Services Division (CSD) of a regional coffee brand manages the distribution...

Barriers to Purchasing Sausage Product

Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...

Ochsner’s Innovation Hub – An Interactive Experience Research Case Study

Ochsner Health System was working with partnerThreeSixtyEightto develop an interactive experience for consumers at a high traffic location that...
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