Who We Are
What We Do
Industries
Healthcare
CPG
Finance
Telecom
Utilities
Research & Strategy
Qualitative
Quantitative
Brand Strategy
Sensory
How We Do It
Whole Mind Approach ™
Whole Mind Approach ™
System 1
System 2
Other Methodologies
Products
Brand Tracking
Brand Health Score
Insights Assessments
HX Index
Capabilities
Advertising
Brand Research
Product Development
Customer Experience
Our Work
Learn More
Blog
Case Studies
Thought Leadership
Resources
Podcast
Who We Are
What We Do
Industries
CPG
Finance
Health
Telecom
Utilities
Research & Strategy
Qualitative
Quantitative
Brand Strategy
Sensory
Back
How We Do It
Whole Mind Approach ™
Whole Mind Approach ™
System 1
System 2
System Process
Products
Brand tracking
Brand Health Score
Insights Assessments
HX Index
Capabilities
Advertising
Brand Research
Product Development
Customer Experience
Back
Our Work
Blog
Case Studies
Thought Leadership
Resources
Podcast
Back
Contact Us
Contact Us
MDRG
Recent Articles
mdrg
Posts by topic
Case Study
Brand
CPG Market Research
Consumer Insights
Healthcare
Advertising
Experience
Beverage
Energy
Finance
Strategy
Consumer Insights
Brand
Case Study
Package Renovation Case Study
The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ...
Consumer Insights
CPG Market Research
Case Study
Lighting in Retail: Attitudes and Usage Case Study
The Business Question: A national lighting fixture retailer sought to further understand consumer preferences of outdoor lighting fixtures for their...
Consumer Insights
Brand
Case Study
Second Harvest Brand Positioning Case Study
The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to...
1
Get latest articles directly in your inbox,
stay up to date