MDRG

Package Renovation Case Study

The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ...

Lighting in Retail: Attitudes and Usage Case Study

The Business Question: A national lighting fixture retailer sought to further understand consumer preferences of outdoor lighting fixtures for their...

Second Harvest Brand Positioning Case Study

The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to...
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