WHOLE MIND™ MARKET RESEARCH INSIGHTS | MDRG

MDRG

Rebranding A Tourism Destination

The Business Question: How can a beach destination more effectively reach their target market, carve out a distinctive, compelling position, and...

Case Study Higher Education

The Freeman School of Business at Tulane University Case Study

The Business Question: The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring...

Consumer Insights CPG Market Research Case Study Concept Testing

Louisiana Fish Fry Concept Testing Case Study

The Business Question: Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test...

Consumer Insights Brand Case Study

Package Renovation Case Study

The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ...

Consumer Insights CPG Market Research Case Study

Lighting in Retail: Attitudes and Usage Case Study

The Business Question: A national lighting fixture retailer sought to further understand consumer preferences of outdoor lighting fixtures for their...

Consumer Insights Brand Case Study

Second Harvest Brand Positioning Case Study

The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to...