DIY Research Tools You Need to Know About

DIY Market Research Tools

You want to understand your consumers better through market research, but where do you start? Do you need qualitative research (like a rapid-fire focus group with your customers), or quantitative (a short survey sent out to a large group)? 

Sometimes you don't have the time or budget to engage your favorite market research partner (hopefully MDRG). But that doesn't mean you need to skip the research altogether.

We have you covered. There are some very simple, easy DIY platforms that can help you get data to make great decisions and support your business strategy when you are low on time and budget. Here is a list of some of our favorites.   

Qualitative market research tools

• Remesh: An online conversation tool with live focus groups of up to 1,000 people! Real-time AI analysis allows you to compare segments and find themes quickly. Additional features include backroom collaboration, options to build your own questionnaire or use a template, and easy report downloading into a PowerPoint document with a few clicks. Try this platform for foundation research, testing product names, brand preferences, or even shelf placement testing.  
• Ascribe: An online qualitative analysis tool that allows researchers to easily categorize open-ended comments through their robust verbatim coding management system. This platform can help you deliver high-level sentiment analysis of the text. Ascribe has a user-friendly platform that takes reporting a step further by presenting the verbatims and text into easy-to-understand visual charts.  

Quantitative market research tools

• Upsiide: Uses Tinder-like swiping to measure participants’ interest and engagement. This tool develops an Interest Score (number of people who liked an idea), a Commitment Score (a favorite idea between two ‘liked’ ideas), and an Idea Score (composite of interest and commitment scores) using a gamified experience that keeps respondents engaged. This data is laid out in an idea map chart for easy analysis to help indicate which ideas hold strong interest and which need to be revisited. Try Upsiide for concept, message, creative, or package design testing. 
• Pollfish: A mobile-centric end-to-end market research platform with organic reach to respondents in more than 160 markets and 51 languages. Pollfish offers a simple 3-step setup, AI quality checks to avoid bots and gibberish, and 24/7 support. Use this platform for A/B testing, finding net promoter scores (NPS), and concept testing.  

• Perksy: A mobile-first survey design platform that provides more insight into consumer behavior by reaching them during their daily routine. It can help you with hyperlocal research needs (e.g., only getting respondents from certain cities) and hyper-targeting your audience with segmentation for 35+ demographic traits. Additionally, Perksy incorporates how each respondent uses social media.  
  
• Conjointly: An all-in-one survey research platform that can conduct pricing research, claims/messages testing, feature selection, concept testing, range optimization, and usage and attitude research. Conjointly can perform your conjoint analysis and produce report-ready data visualizations.
  
  
   

For better digital experiences

• Fullstory: A tool that combines quantitative and qualitative data to give the digital experience of your brand a competitive edge. Observe sessions to see where there are opportunities to improve the user experience of your site. Findings can be shared with product managers, cross-functional teams, and marketers for ease of alignment and efficiency.  

Need further research?

Let us know if you try one of these options out! Did you find something useful or are you still searching for answers? Our team at MDRG is ready to help you sort through the noise, do a deeper dive, and work on that larger research project to answer your questions.