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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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Transform Consumer Insights into Creative Inspiration

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your...

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research methods

research methods
Posts by topic
Customer Experience Market Research Research Methods

Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...
Consumer Insights Research Methods Ethnography

The Rise of Behavioral Science in Market Research

In today's fast-paced and highly competitive business world, it is essential for companies to comprehend consumer behavior to gain an edge. To...
Customer Experience Market Research Research Methods

Major advantages to a smaller market research partner

When it comes to choosing a market research partner, bigger isn’t always better. In fact, based on my experience at both larger and smaller...
Consumer Insights Market Research Research Methods

Get answers fast: secrets of an in-house researcher

It was a dream project: a new product launch, and I was the brand manager.
Research Methods

Activity Based Market Research

Market Research Surveys Research Methods

Primary or Secondary? What will move your business forward?

Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered!
Research Methods Qualitative Research Quantitative Research

DIY RESEARCH TOOLS YOU NEED TO KNOW ABOUT

Market Research Surveys System 2 Methodology Research Methods

Inside Look from a MDRG Quantitative Analyst

Hello, Market Research Enthusiasts! I’m Reshubh Srinivas, a Market Research Associate and have just completed my first month at MDRG. I was born in...
Product Development Research Methods Qualitative Research

The Power of Industry Reports to Jumpstart Product Research Projects

Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity...
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