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Beyond the Numbers: Understanding Sample Size in Qualitative Research

In market research, we often encounter a critical question that can make even seasoned researchers pause: "Is your sample size statistically...

Leveraging Patient Journey Mapping to Support Women’s Health

Women’s health encompasses a wide range of physical, emotional, and mental needs that change throughout a woman’s life. Whether a patient is...

Laddering Our Way to Deeper Insights

Imagine peeling back the layers of consumer decision-making to reveal the core values driving purchases. That's exactly what laddering techniques...

Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions

Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...

Enhancing Location-Based Marketing with Geographical Data

Segmentation and spatial data help businesses visualize and analyze their customers based on location, allowing them to uncover patterns and trends...

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...

Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...

The Rise of Behavioral Science in Market Research

Behavioral Science in Market Research In today's fast-paced and highly competitive business world, it is essential for companies to comprehend...

Major advantages to a smaller market research partner

When it comes to choosing a market research partner, bigger isn’t always better. In fact, based on my experience at both larger and smaller research...
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