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Consumer Insights Market Research Research Methods

Get answers fast: secrets of an in-house researcher

It was a dream project: a new product launch, and I was the brand manager. 

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Research Methods

Activity Based Market Research

 

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Market Research Surveys Research Methods

Primary or Secondary? What research to do need to move your business forward?

Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered! 

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Research Methods Qualitative Research Quantitative Research

DIY RESEARCH TOOLS YOU NEED TO KNOW ABOUT
By Alex H

 

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Market Research Surveys System 2 Methodology Research Methods

Inside Look from a MDRG Quantitative Analyst

Hello, Market Research Enthusiasts! I’m Reshubh Srinivas, a Market Research Associate and have just completed my first month at MDRG. I was born in India but grew up in the New Orleans area...

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Product Development Research Methods Qualitative Research

The Power of Industry Reports to Jumpstart Product Research Projects

Researchers are tasked with getting insights to answer business questions, inform a brand positioning, and often identify the next big opportunity for product development. When it comes to...

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Market Research Research Methods

7 Ways to Ensure Your Research Is Reliable

As markets change and consumer tastes evolve, your brand must stay flexible in order to remain relevant. Falling out of touch with your target audience can quickly lead to loss of market...

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Market Research Brand Research Research Methods

How Different Market Research Methods Impact Your Brand Decisions

Market research is never a “one-size-fits-all” endeavor. The difference between getting accurate insights you can put to work for your brand and obtaining a volume of interesting but...

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Consumer Insights Market Research Research Methods

How to Get the Right Insights from Your Market Research Company

Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment, the resulting insights must transcend...

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Market Research Research Methods

Does Your Market Research Drive Business Performance – Or Just Give Data?

Maximizing the value of your research investment means walking away from the project with actionable business insights, not just pages of bar charts. A quality market research firm should...

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