Leveraging Patient Journey Mapping to Support Women’s Health

Women’s health encompasses a wide range of physical, emotional, and mental needs that change throughout a woman’s life. Whether a patient is navigating pregnancy, infertility care, menopause management, breast cancer, or any of the myriad other health-related events experienced by women, the best care requires holistic support. By fully understanding the patient journey, healthcare systems can identify gaps in the care continuum and create tailored solutions to deliver comprehensive, patient-centered care.

Patient journey mapping is a valuable tool for healthcare systems to deeply understand the needs of women at different stages of life. By identifying where patients encounter emotional, psychological, or physical challenges, health systems can provide wrap-around care that is more personalized and effective. 

When applied to women's health, journey mapping uncovers opportunities to integrate mental health screenings, emotional support services, and coordinated care at the most critical moments. It allows healthcare providers to address not just the physical symptoms of conditions but also the emotional impacts, creating a more holistic and supportive experience for women. 

Integrating a Holistic Approach 

The needs of women vary greatly by individual; the following health-related events are just a few examples drawing attention to the need for emotional and mental support through critical care periods

The mental health challenges that can arise during and after pregnancy are well-documented, with up to 20% of women experiencing perinatal mood and anxiety disorders (PMADs). Despite this, many women feel unsupported in their emotional well-being during this critical time. 

By mapping the emotional highs and lows experienced throughout pregnancy, health systems can pinpoint specific touchpoints—like prenatal visits or postpartum check-ups—where mental health screenings and interventions could be offered. This can lead to a better patient experience during and after pregnancy and a stronger relationship with the health system provider. 

Infertility Care and Emotional Support

Infertility is a deeply emotional experience, affecting both individuals and couples. However, patients often report feeling that their emotional needs are overlooked during treatment. 

By understanding where patients encounter emotional struggles, systems can ensure care journeys provide both the medical and psychological support needed throughout the infertility journey. 

Menopause Support

Menopause can present various challenges, including mood swings, anxiety, and depression, yet many healthcare systems do not provide comprehensive support during this life stage.  

Mapping out the menopause journey highlights critical moments when women might feel abandoned by their health system, allowing for more targeted interventions and support systems that lead to patient retention. 

Breast Cancer Support: Mental Health Matters

Breast cancer is not just a physical battle; it comes with significant emotional and psychological burdens. From the initial diagnosis to long-term survivorship, healthcare systems can offer support through emotional touchpoints where women need additional mental health support. 

Healthcare systems can use journey mapping to identify areas to implement more comprehensive support plans for patients at each stage of their treatment, ensuring they are emotionally and physically prepared for the future. 

The Customer Journey Toward Better Outcomes

Women face unique health challenges, with each requiring holistic and individualized solutions. When health systems prioritize this level of comprehensive care, they empower women to navigate their health journeys with confidence, knowing they have the support they need every step of the way.  

Get Started on Your Customer Journey

References: 

1. NCBI study on women’s mental health and perinatal mood disorders. NCBI.
2. Insights from Women’s Mental Health on infertility and emotional health. Women’s Mental Health.
3. Women’s health and menopause mental health overview. Women’s Mental Health.
4. Tamoxifen and antidepressants interaction study. Women’s Mental Health.