--- title: The Sub-Text Blog | Healthcare description: Healthcare | This is the Sub-Text Blog from MDRG Inc. image: https://blog.mdrginc.com/hubfs/brainlightbulb.png --- [![resized-transparent-logo](https://blog.mdrginc.com/hs-fs/hubfs/resized-transparent-logo.png?width=135&height=40&name=resized-transparent-logo.png "resized-transparent-logo")](https://www.mdrginc.com/) - [Who We Are](https://www.mdrginc.com/who-we-are/) - Who We Are - [Our Team](https://www.mdrginc.com/who-we-are/) - [History](https://www.mdrginc.com/who-we-are/history/) - [What We Do](https://www.mdrginc.com/what-we-do/) - Industries - [Healthcare](https://www.mdrginc.com/what-we-do/healthcare-market-research/) - [CPG](https://www.mdrginc.com/what-we-do/cpg-industry/) - [Finance](https://www.mdrginc.com/what-we-do/finance-industry/) - [Media and Communications](https://www.mdrginc.com/what-we-do/media-and-communications/) - [Utilities](https://www.mdrginc.com/utilities/) - Research & Strategy - [Qualitative](https://www.mdrginc.com/what-we-do/qualitative-research/) - 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Back [Contact Us](https://www.mdrginc.com/contact/) [Contact Us](https://www.mdrginc.com/contact/) # MDRG Blog ## How Qualitative Market Research Uncovers Real Consumer Insights Digging past the superficial to uncover true [consumer insights](https://www.mdrginc.com/sub-text/innovative-brand-research-insights/) has always posed challenges for researchers. [Quantitative and qualitative market research methods](https://www.mdrginc.com/what-we-do/)have... [Read the article](https://blog.mdrginc.com/how-qualitative-market-research-uncovers-real-consumer-insights) ## Five Reasons It’s Time To Invest In Market Research Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your... [Read the article](https://blog.mdrginc.com/invest-in-market-research) ## System 1 and System 2: Market Research Decision Making ### What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by [**Professor Daniel Kahneman**](https://scholar.princeton.edu/kahneman)’s book *Thinking Fast & Slow*. [Read the article](https://blog.mdrginc.com/system-1-and-system-2-market-research-decision-making) ### Learn more about System 1 and System 2 [Download Guide Now](https://info.mdrginc.com/landing-page-system1-system2-thinking) ### Subscribe to our newsleter MDRG needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. healthcare healthcare Posts by topic - [Market Research](https://blog.mdrginc.com/tag/market-research) - [Healthcare](https://blog.mdrginc.com/tag/healthcare) - [Consumer Insights](https://blog.mdrginc.com/tag/consumer-insights) - [Trends](https://blog.mdrginc.com/tag/trends) - [Research Methods](https://blog.mdrginc.com/tag/research-methods) - [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) - [CPG Market Research](https://blog.mdrginc.com/tag/cpg-market-research) - [Beverage](https://blog.mdrginc.com/tag/beverage) - [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) - [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) - [Brand Strategy](https://blog.mdrginc.com/tag/brand-strategy) - [Strategy](https://blog.mdrginc.com/tag/strategy) - [System 1 Methodology](https://blog.mdrginc.com/tag/system-1-methodology) - [Pharmaceuticals](https://blog.mdrginc.com/tag/pharmaceuticals) - [System 2 Methodology](https://blog.mdrginc.com/tag/system-2-methodology) - [Finance](https://blog.mdrginc.com/tag/finance) - [Advertising](https://blog.mdrginc.com/tag/advertising) - [Behavioral Science](https://blog.mdrginc.com/tag/behavioral-science) - [Brand](https://blog.mdrginc.com/tag/brand) - [Experience](https://blog.mdrginc.com/tag/experience) - [Higher Education](https://blog.mdrginc.com/tag/higher-education) - [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) [Research Methods](https://blog.mdrginc.com/tag/research-methods) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [What's The Big MaxDiff?](https://blog.mdrginc.com/whats-the-big-maxdiff) Ask consumers what matters when choosing a healthcare provider, and you'll probably hear a long list: quality of care, convenient locations, short... [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Three Ways To Stop Guessing How Patients Use Your Website](https://blog.mdrginc.com/three-ways-to-stop-guessing-how-patients-use-your-website) In Part 1 of this series, we explored why hospital websites have become a critical patient touchpoint, and why the gap between how health systems... [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Your Patients Are Lying To You: Here's What That Really Costs](https://blog.mdrginc.com/your-patients-are-lying-to-you-heres-what-that-really-costs) Nearly 8 out of 10 patients have lied to their healthcare provider, either directly or by omission. [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Why Healthcare Systems Must Rethink Their Website Experience](https://blog.mdrginc.com/why-healthcare-systems-must-rethink-their-website-experience) For many patients, the first interaction with a healthcare provider doesn’t happen in an exam room. [Customer Experience](https://blog.mdrginc.com/tag/customer-experience) [Market Research](https://blog.mdrginc.com/tag/market-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Trust is a Team Sport: Reflections on HMPS 2026](https://blog.mdrginc.com/trust-is-a-team-sport-reflections-on-hmps-2026) It’s that time of year again! VP of Growth Kristy Roldan and MDRG founder Sondra Brownjust returned from HMPS2026, the Healthcare Marketing &... [Market Research](https://blog.mdrginc.com/tag/market-research) [Quantitative Research](https://blog.mdrginc.com/tag/quantitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Healthcare AI In 2026: What's Working, What Isn't, And What's Next](https://blog.mdrginc.com/healthcare-ai-in-2026) Artificial intelligence is becoming a bigger part of healthcare, but what that looks like today is still evolving. From automating administrative... [Qualitative Research](https://blog.mdrginc.com/tag/qualitative-research) [Healthcare](https://blog.mdrginc.com/tag/healthcare) [Women's Healthcare](https://blog.mdrginc.com/tag/womens-healthcare) ## [Evidence Over Assumption: How Research Builds Better Women's Healthcare](https://blog.mdrginc.com/evidence-over-assumption-how-research-builds-better-womens-healthcare) Women are done with healthcare that doesn't listen. You know the script: “Have you tried diet and exercise?” “Try to get more sleep.” “That’s just... [Market Research](https://blog.mdrginc.com/tag/market-research) [Trends](https://blog.mdrginc.com/tag/trends) [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Value-Based Care in 2026: Can Health Systems Keep Up?](https://blog.mdrginc.com/value-based-care-in-2026-can-health-systems-keep-up) For most of the past century, American healthcare has operated on a simple but flawed premise: do more, get paid more. Volume drove revenue.... [Healthcare](https://blog.mdrginc.com/tag/healthcare) ## [Improving Patient Trust and Easing Clinician Burden with Remote Patient Monitoring](https://blog.mdrginc.com/improving-patient-trust-and-easing-clinician-burden-with-rpm) Healthcare systems across the country are facing a growing gap between what patients need and what physicians can reasonably deliver. Trust is... [1](https://blog.mdrginc.com/tag/healthcare/page/1) [2](https://blog.mdrginc.com/tag/healthcare/page/2) [3](https://blog.mdrginc.com/tag/healthcare/page/3) [4](https://blog.mdrginc.com/tag/healthcare/page/4) [5](https://blog.mdrginc.com/tag/healthcare/page/5) [...](https://blog.mdrginc.com/tag/6) [6](https://blog.mdrginc.com/tag/healthcare/page/6) ## Get latest articles directly in your inbox, stay up to date - [Core Competencies](https://www.mdrginc.com/what-we-do/core-competencies/) - [Careers](https://www.mdrginc.com/who-we-are/) - [How We Do It](https://www.mdrginc.com/how-we-do-it/) - [Contact](https://www.mdrginc.com/contact/) - [Blogs](https://blog.mdrginc.com) [![MDRG](https://blog.mdrginc.com/hs-fs/hubfs/raw_assets/public/MDRG_June2021/images/footer-Logo.png?width=182&height=589&name=footer-Logo.png "MDRG")](https://www.mdrginc.com/) - - - - New Orleans, LA 70112 - [(504) - 821 - 1910](tel:(504)%20-%20821%20-%201910) - [info@mdrginc.com](mailto:info@mdrginc.com) © MDRG inc. 2021. 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