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What's it to you? The Healthcare Experience Index

Healthcare is in an age of organizational disruption and consumer choice. Health systems are challenged to respond to the fragmentation of the...

Should Your CPG Research be Virtual or In-Person?

If you work in Consumer Packaged Goods (CPG), chances are you conduct research a few times each year. You’re likely interested in understanding your...

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...

Innovate and Captivate: Consumer-Led Rapid Prototyping in CPG

The ability to truly adapt swiftly to consumer preferences in the food & beverage and consumer packaged goods (CPG) space is crucial for success....

Enhancing Clinical Trial Participation: Strategies to Decrease Drop-Out Rates

Patient Retention in Clinical Trials Clinical trials play a pivotal role in advancing medical research and improving healthcare outcomes. However,...

The Minds Behind the Research: Meet the MDRG Qualitative Research Team

What is Qualitative Research? In the world of research, where numbers tend to govern business discussions, qualitative research stands out as an art...

That’s a Wrap on SHSMD 2023!

That’s a wrap on SHSMD 2023! We asked our two attendees, Kristy Roldan and Sondra Brown, about their experience.

Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...

Power of Collaboration: The Full Potential of MR with Brand Strategy

In today's fast-paced and competitive business landscape, making informed decisions is crucial for success. Market research plays a pivotal role in...
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