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3 Ways Higher Education Can Use Market Research

Higher education institutions need data-driven insights to make strategic decisions in an evolving educational environment. Market research provides...

Harnessing Social Proof: Boosting Business Through Behavioral Science

What Is Social Proof? Social proof is a behavioral science principle where people often look to others when deciding how to behave.

Meet MDRG’s Quantitative Team: Driven by Curiosity, Focused on Results

At MDRG, our Quantitative team is a dynamic blend of customer experience gurus, science enthusiasts, and tech aficionados. But that’s just the...

Personalized Medicine: Revolutionizing Healthcare

Patients Expect Personalization: How Will Healthcare & Pharma Brands Adapt? Personalized medicine is redefining patient expectations and influencing...

MDRG Celebrates 30 Years!

Celebrating 30 Years of MDRG: A Journey of Innovation and Impact As 2024 drew to a close, MDRG marked a significant milestone: three decades of...

Leveraging Brand Tracking: MDRG's Approach for Better Consumer Experiences

Brand equity is more than just a buzzword—it's the foundation of successful businesses and the key to understanding how brands create lasting value...

Reflecting on 2024 Beverage Trends

As 2024 ends, it’s time to reflect on the trends defined this year in the beverage industry. From health innovations to sustainability efforts, 2024...

Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change,...

Beyond the Numbers: Understanding Sample Size in Qualitative Research

In market research, we often encounter a critical question that can make even seasoned researchers pause: "Is your sample size statistically...
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