Consumer Insights Market Research Research Methods
It was a dream project: a new product launch, and I was the brand manager.
Continue ReadingConsumer Insights Market Research Research Methods
It was a dream project: a new product launch, and I was the brand manager.
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Are you trying to make sense of all the data out there and how to use it to make important decisions? Don't worry, we've got you covered!
Continue ReadingConsumer Insights Market Research User Experience
Emotions That Motivate Consumer Behavior Today’s consumers are more emotionally connected with brands and making purchases than ever before. One could attribute this to the internet and...
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It is no question that this year has been financially challenging to a whole slew of consumers. We are coming out of a pandemic and inflation is high. Consumers may be buying less this...
Continue ReadingConsumer Insights Market Research Quantitative Research
Have you ever described yourself as curious? Following your natural curiosity is a key part of improving your analytical skillset – making it easier for you to identify creative solutions...
Continue ReadingMarket Research Project Management
With multiple projects underway, it can be difficult to prioritize tasks, manage workloads and meet deadlines while staying within budget. Here at MDRG, we juggle an average of 15-20...
Continue ReadingMarket Research Wellbeing Human Resources
HR teams are under pressure to adapt – and fast. It’s no secret that the pandemic initiated many to reconsider the structure of their work lives. The sudden shift to remote work for office...
Continue ReadingMarket Research Brand Research Qualitative Research product development strategy data science big data
Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped, we looked at a few different data sources that can inform...
Continue ReadingMarket Research Surveys System 2 Methodology Research Methods
Hello, Market Research Enthusiasts! I’m Reshubh Srinivas, a Market Research Associate and have just completed my first month at MDRG. I was born in India but grew up in the New Orleans area...
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