Customer Experience Market Research Research Methods

Major advantages to a smaller market research partner

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John Holmes

When it comes to choosing a market research partner, bigger isn’t always better.
In fact, based on my experience at both larger and smaller research firms, I know that smaller firms like MDRG have some major advantages.
The top 4 advantages are:
  • Strong teams
  • Greater involvement from leadership
  • More custom research tailored to you
  • Greater flexibility in terms of timing and shifts in scope  

Having experience at several market research firms, I can confidently say that the immediate team supporting your research is the single most important factor in the quality of the research, findings, and recommendations you receive.


This is true regardless of how big the company may be. And smaller firms often shine in this area! Since every hiring decision is critical to the organization, we spend A LOT of time making sure that we only make great hires.  


Another advantage of smaller firms is that senior team members are typically involved throughout the entirety of the project – not just when things go wrong. This means that you'll have access to the thought leadership and personalized attention of experienced professionals who are invested in your success. The guidance and support provided will help you achieve your goals and get the most out of your research investment. 


Because we know how important market research is to the decisions you make as an organization, we don't rely on cookie-cutter templates or generic methodologies like some larger firms. Instead, we take the time to understand your unique needs and craft a research strategy that's tailored to you. And our teams are empowered to be creative in how they solve problems. This custom approach leads to stronger research, findings, and recommendations. 


Finally, smaller firms can be more flexible with timing and redirects. Since teams are often smaller and more directly involved in executing the work, it's easier to make changes on the fly without disrupting the project timeline. This can be a lifesaver if you're operating in a fast-paced market.


So if you're looking for a market research partner, don't discount smaller firms – we are set up to ensure that we’re delivering high-quality research that is tailored to you, providing strong recommendations based on the issues your business is facing, and doing it all in a flexible and timely manner.  

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