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Is AI More Powerful than the Net Promoter Score?

To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...

Major advantages to a smaller market research partner

When it comes to choosing a market research partner, bigger isn’t always better. In fact, based on my experience at both larger and smaller...

From 5G to AI: The Technological Innovations Reshaping Telecoms CX

If you work in telecommunications, you've probably heard a lot of complaints about the industry. It's no wonder, considering that in 2021, there were...

Customer Experience doesn't Suffer at the Rise of Inflation

It is no question that this year has been financially challenging to a whole slew of consumers. We are coming out of a pandemic and inflation is...

Why You Should Care About the Metaverse: 3 Stats

The metaverse is polarizing. Some marketers and brands are embracing the new frontier and going all out building their metaverse brand. Other...

Healthcare systems leaving patients behind and putting consumers 1st

For industries like retail and finance, conversations around brand and consumer experience have moved beyond integrating digital and removing...

Our Favorite Studies to Reveal Deeper Insights on Your Brand

When it comes to brands it can be easy to get stuck, to miss opportunities, and to be stagnant in growth. With the use of these three studies, you...

Which X is it? Where CX and UX Intersect

At MDRG we use customer experience (CX) research to turn your customer base into devoted brand promoters. Our research studies capture the voice of...

HealthTech without Engagement is Eye Candy

Several weeks ago, I had the opportunity to attend #HLTH2021 in Boston. It was well attended and safe with both vaccine AND testing requirements. The...
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