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Who We Are
What We Do
Qualitative Research
Quantitative Research
Brand Strategy
Strategic Stewardship & Consulting
Brand Development
Future Forecasting
Brand Experience Strategy
Stakeholder Workshops
Sensory Science
Industries
CPG
Finance
Healthcare
Telecom
Questions We Answer
Advertising
Brand Research
Product Development
Customer Experience
Products
Brand Health Score
Insights Assessment
Healthcare Experience (Hx) Index
WHOLE MIND™ APPROACH
System 1 Research Methods
System 2 Research Methods
Insights
Our Work
Podcast
Resources
Blog
Case Studies
Contact Us
PETER SCHAMP
Strategic Insights Manager
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Case Study
Resturant Chain Case Study
Navigating an Inflection Point
CPG Market Research
Brand
MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”
Both ads are emotionally engaging. Liquid Plmr Cracks’ overall score of 9 (on a 10-pt scale) puts it in the 93rd percentile among 13,000+ ads tested...
Case Study
Beverage
Strategy
Case Study: Sales Strategy Development
SALES STRATEGY DEVELOPMENT: REGIONAL COFFEE BRAND BACKGROUND The Coffee Services Division (CSD) of a regional coffee brand manages the distribution...
CPG Market Research
Brand
Case Study
Barriers to Purchasing Sausage Product
Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...
Advertising
Healthcare
Public Health Institute Advertising
A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).
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