WHOLE MIND™ MARKET RESEARCH INSIGHTS | MDRG

PETER SCHAMP

Strategic Insights Manager

Resturant Chain Case Study

Navigating an Inflection Point

CPG Market Research Brand

MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”

MDRG tested two emotionally compelling ads, each achieving top-tier performance among thousands of tested spots—but for very different reasons. This...

Case Study Beverage Strategy

Case Study: Sales Strategy Development

SALES STRATEGY DEVELOPMENT: REGIONAL COFFEE BRAND BACKGROUND The Coffee Services Division (CSD) of a regional coffee brand manages the distribution...

CPG Market Research Brand Case Study

Barriers to Purchasing Sausage Product

Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...

Advertising Healthcare

Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).