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Case Studies

Second Harvest Brand Positioning Case Study

The Business Question:

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

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The Freeman School of Business at Tulane University Case Study

The Business Question:

The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring professionals.

The...

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Louisiana Fish Fry Concept Testing Case Study

The Business Question:

Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test concepts FAST.

How...

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concept testing

concept testing
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Louisiana Fish Fry Concept Testing Case Study

The Business Question: Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test...
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