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Case Studies

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).MDRGrecommended a...

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Second Harvest Brand Positioning Case Study

The Business Question:

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

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energy

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Advertising Energy Case Study

MDRG + Entergy: Utility Safety Ad Copy

MDRG worked with Entergy LouisianaandThe Ramey Agencyto research and test several concepts for Entergy’s 2016 Safety Campaign. The utility ad copy...
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