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MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”

Both ads are emotionally engaging. Liquid Plmr Cracks’ overall score of 9 (on a 10-pt scale) puts it in the 93rd percentile among 13,000+ ads tested...

Barriers to Purchasing Sausage Product

Case Study Background A national CPG company wanted to assess the purchase barriers and how to alleviate those barriers for one of their most...

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