A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).MDRGrecommended a...
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The Business Question: Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test...
The Business Question: A national lighting fixture retailer sought to further understand consumer preferences of outdoor lighting fixtures for their...
MDRG tested two emotionally compelling ads, each achieving top-tier performance among thousands of tested spots—but for very different reasons. This...
