Who We Are
What We Do
Industries
Healthcare
CPG
Finance
Telecom
Utilities
Research & Strategy
Qualitative
Quantitative
Brand Strategy
Sensory
How We Do It
Whole Mind Approach ™
Whole Mind Approach ™
System 1
System 2
Other Methodologies
Products
Brand Tracking
Brand Health Score
Insights Assessments
HX Index
Capabilities
Advertising
Brand Research
Product Development
Customer Experience
Our Work
Learn More
Blog
Case Studies
Thought Leadership
Resources
Podcast
Who We Are
What We Do
Industries
CPG
Finance
Health
Telecom
Utilities
Research & Strategy
Qualitative
Quantitative
Brand Strategy
Sensory
Back
How We Do It
Whole Mind Approach ™
Whole Mind Approach ™
System 1
System 2
System Process
Products
Brand tracking
Brand Health Score
Insights Assessments
HX Index
Capabilities
Advertising
Brand Research
Product Development
Customer Experience
Back
Our Work
Blog
Case Studies
Thought Leadership
Resources
Podcast
Back
Contact Us
Contact Us
Cairee Paugh
Recent Articles
cairee paugh
Posts by topic
Market Research
Consumer Insights
Healthcare
Research Methods
Qualitative Research
Trends
CPG Market Research
Customer Experience
Beverage
System 1 Methodology
Quantitative Research
Strategy
System 2 Methodology
Pharmaceuticals
Advertising
Finance
Brand
Customer Experience
Market Research
Research Methods
Is AI More Powerful than the Net Promoter Score?
To understand customer experience journeys, the first metric many professionals turn to is the Net Promoter Score (NPS): a quick way to gauge brand...
1
Get latest articles directly in your inbox,
stay up to date
