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How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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Five Reasons It’s Time To Invest In Market Research

Businesses that thrive are those that stay attuned to their audience’s evolving needs, preferences, and behaviors. In a world of constant change, understanding your...

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How Market Research Insights Give Your Internal Team Tools to Succeed

“Insights” are not just lists of interesting facts orconsumer perceptions about your brand. Productive insights demonstrate a previously unrealized essential reality...

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consumer insights

consumer insights
Posts by topic
Consumer Insights Research Methods Strategy

How Consumer Identity Is Rewriting the Rules of Engagement

The pandemic triggered more than shifts in behavior. It led to changes in how consumers see themselves.
Consumer Insights Healthcare Experience

Why Patient Experience Studies Benefit Everyone in Healthcare

Healthcare is full of metrics, but the emotional side of care is harder to quantify—which is why it's so important to understand. The emotional...
Consumer Insights CPG Market Research Beverage Brand Strategy

Greenwashing Kills Brand Loyalty: CPG Consumers Need Proof

Greenwashing Fatigue Consumers have listened to brands making grandiose sustainability claims for years on end. However, most brands aren’t actually...
Consumer Insights CPG Market Research Brand Strategy

How Direct-to-Consumer Models Are Changing the CPG Playbook

The rise of direct-to-consumer (DTC) models in the CPG industry isn't just a trend. It's a shift in how brands approach customer relationships,...
Consumer Insights Market Research System 1 Methodology System 2 Methodology

Harnessing Social Proof: Boosting Business Through Behavioral Science

What Is Social Proof? Social proof is a behavioral science principle where people often look to others when deciding how to behave.
Consumer Insights Customer Experience Pharmaceuticals Brand Strategy

Credible or Forgettable: How Consumer Trust Determines Pharma Success

Pharmaceutical Innovations are Redefining Consumer Expectations Pharmaceutical innovation is advancing at an unprecedented pace. AI-driven drug...
Consumer Insights CPG Market Research Market Research Qualitative Research Trends Brand Beverage Strategy Brand Strategy

Reflecting on 2024 Beverage Trends

As 2024 ends, it’s time to reflect on the trends defined this year in the beverage industry. From health innovations to sustainability efforts, 2024...
Consumer Insights Market Research System 1 Methodology Research Methods

Loss Aversion: A Behavioral Science Force Shaping Consumer Decisions

Loss aversion is a powerful psychological principle that can significantly impact consumer behavior. Understanding and accounting for loss aversion...
Consumer Insights Market Research System 1 Methodology Research Methods

Identifying Confirmation Bias in Market Research

This is the first in a series of short features on the impact of behavioral science principles in market research. Many firms excel at identifying...
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