Consumer Insights System 1 Methodology Qualitative Research Online Community Online Metaphor Elicitation

MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The award-winning collaborating team presented...

Consumer Insights Market Research Qualitative Research

The Versatile Nature of Mixed Methods There's a time and place for mixed methods research. The hybrid methodology utilizes qualitative and quantitative methods to answer businesses' most...

Consumer Insights Customer Experience

Purchase Decisions are made Holistically Consumers making purchase decisions are not only motivated by price. Now more than ever, consumers are more likely to use a product or service...

Consumer Insights Surveys

A client came to us with the challenge of better understanding the potential size of the market for a new product they were developing. They had a limited budget and hypothesized there...

Consumer Insights Qualitative Research

Digging past the superficial to uncover true consumer insights has always posed challenges for researchers. Quantitative and qualitative market research methods have both evolved over...

Consumer Insights

A successful marketing or branding campaign accomplishes two things: it moves the needle on your business objectives, and it does so in a way that resonates with your consumers. Whether...

Consumer Insights

The COVID-19 pandemic is changing the way that consumers interact with their environment. As a result, MDRG has created a COVID-19 dashboard tracker, a nationwide survey to better...

Consumer Insights Healthcare Market Research

The healthcare industry is under threat of disruption from influences within and outside of the industry. With one of the lowest Net Promoter Scores (NPS) of any industry, healthcare...

Consumer Insights Market Research Research Methods

Undertaking a research project always involves a significant expenditure of resources. In order to make it worth your time, attention and investment, the resulting insights must...

Consumer Insights

Recently, I attended the Corporate Researcher’s Conference in Orlando.  Throughout many of the sessions, including Brett Townsend’s keynote, speakers frequently challenged the Insights...