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Advertising

Determining Advertising Effectiveness

With the abundance of ads circulating every form of media – all seeking to capture consumers’ attention, hearts, and minds – what is the purpose of the ad that doesn’t directly promote a...

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Advertising Consumer Insights Brand Research

T-Mobile’s “Grandma” – An MDRG Quick Take

T-Mobile’s “Grandma” commercial does a lot of things well and looks like a warm, sentimental hit on the surface, but there are two significant missteps where the ad loses crucial...

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