Consumer Insights System 1 Methodology Qualitative Research Online Community Online Metaphor Elicitation

MDRG, BERA, and DISH recently won the "Client/Supplier Collaboration" award at Quirk's The Marketing Research & Insight Excellence Awards. The award-winning collaborating team presented the...

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System 1 Methodology System 2 Methodology Research Methods

What is System 1 and System 2? System 1 and System 2 are the two decision making processes researched by Professor Daniel Kahneman’s book Thinking Fast & Slow.

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System 1 Methodology System 2 Methodology Research Methods

Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social justice. She also participated in...

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Market Research System 1 Methodology

Package design is often the first (and last) element noticed by customers. It influences consumers to buy the product or chose another one. The design must accurately represent the brand...

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