Stay up to date

John McCool

Picture of John McCool

All Posts from John McCool

Market Research Brand Research Qualitative Research product development strategy data science big data

Data Science and Market Research

Market research is only one data source brands should consider when evaluating their brand. With 99.5% of data going un-tapped, we looked at a few different data sources that can inform...

Continue Reading

Get latest articles directly in your inbox, stay up to date