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Lauren McCabe
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Research Methods
Get answers fast: secrets of an in-house researcher
It was a dream project: a new product launch, and I was the brand manager.
Consumer Insights
Market Research
Trends
How to Future-Proof your Brand with Trends
You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part.
Trends
Healthcare
Prevention & Wellbeing: The largest source of healthcare spending 2040
I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its...
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