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Who We Are
What We Do
Qualitative Research
Quantitative Research
Brand Strategy
Strategic Stewardship & Consulting
Brand Development
Future Forecasting
Brand Experience Strategy
Stakeholder Workshops
Sensory Science
Industries
CPG
Finance
Healthcare
Telecom
Questions We Answer
Advertising
Brand Research
Product Development
Customer Experience
Products
Brand Health Score
Insights Assessment
Healthcare Experience (Hx) Index
WHOLE MIND™ APPROACH
System 1 Research Methods
System 2 Research Methods
Insights
Our Work
Podcast
Resources
Blog
Case Studies
Contact Us
Lauren McCabe
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Get answers fast: secrets of an in-house researcher
It was a dream project: a new product launch, and I was the brand manager.
Consumer Insights
Market Research
Trends
How to Future-Proof your Brand with Trends
You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part.
Trends
Healthcare
Prevention & Wellbeing: The largest source of healthcare spending 2040
I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its...
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