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Lauren McCabe

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Brand Research Cultural Insights Trends

How to Future-Proof your Brand with Trends

You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part.  

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Trends consumer product research Prevention Healthcare Wellbeing

Prevention and Wellbeing will become the largest source of U.S. healthcare spending by 2040

  I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its far-reaching impact on industries, from...

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