Lauren McCabe

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lauren mccabe
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Consumer Insights Market Research Research Methods

Get answers fast: secrets of an in-house researcher

It was a dream project: a new product launch, and I was the brand manager.
Brand Research Cultural Insights Trends

How to Future-Proof your Brand with Trends

You may sense it intuitively – a shift in the market destined to impact your brand and business. What comes next is the hard part.
Trends consumer product research Prevention Healthcare Wellbeing

Prevention & Wellbeing: The largest source of healthcare spending 2040

I’m Lauren, the Brand Strategy Manager at MDRG. One of the trends that I have been tracking is the rise of consumerism in healthcare, and its...
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