Case Studies

How Qualitative Market Research Uncovers Real Consumer Insights

Digging past the superficial to uncover trueconsumer insightshas always posed challenges for researchers.Quantitative and qualitative market research methodshave...

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Public Health Institute Advertising

A statewide tobacco control program sought help in developing and evaluating anadvertisingcampaign promoting the dangers of secondhand smoke (SHS).MDRGrecommended a...

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Second Harvest Brand Positioning Case Study

The Business Question:

Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to other regions. They...

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Camp Bow Wow: Market Research for a Successful Rebrand

The Business Question: Camp Bow Wow (CBW), a leading dog daycare and boarding franchise, began exploring a rebrand to better align with evolving...

Case Study

Rebranding A Tourism Destination

The Business Question: How can a beach destination more effectively reach their target market, carve out a distinctive, compelling position, and...

Case Study Higher Education

The Freeman School of Business at Tulane University Case Study

The Business Question: The Freeman School of Business at Tulane University is a robust business school that offers multiple MBA options for aspiring...

Consumer Insights CPG Market Research Case Study Concept Testing

Louisiana Fish Fry Concept Testing Case Study

The Business Question: Popular food and seasoning producer, Louisiana Fish Fry, wanted to launch a new seasoning for seafood boils and needed to test...

Consumer Insights Brand Case Study

Package Renovation Case Study

The Business Question: Revitalizing a Spirits Brand Packaging Redesign for Imported Triple Orange Liqueur A spirits company aimed to reposition ...

Consumer Insights CPG Market Research Case Study

Lighting in Retail: Attitudes and Usage Case Study

The Business Question: A national lighting fixture retailer sought to further understand consumer preferences of outdoor lighting fixtures for their...

Consumer Insights Brand Case Study

Second Harvest Brand Positioning Case Study

The Business Question: Second Harvest Food Bank, a local nonprofit, was looking for direction for a brand update to help them rebrand and expand to...

Brand Experience Case Study

Resturant Chain Case Study

Navigating an Inflection Point

CPG Market Research Brand

MDRG Quick Take – Facial Coding: “Liquid Plumr Cracks” and “Clean Matters”

MDRG tested two emotionally compelling ads, each achieving top-tier performance among thousands of tested spots—but for very different reasons. This...

Case Study Beverage Strategy

Case Study: Sales Strategy Development

SALES STRATEGY DEVELOPMENT: REGIONAL COFFEE BRAND BACKGROUND The Coffee Services Division (CSD) of a regional coffee brand manages the distribution...

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Case Studies

How Qualitative Market Research Uncovers Real Consumer Insights

Public Health Institute Advertising

Second Harvest Brand Positioning Case Study

The Business Question:

Learn more about System 1 and System 2

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