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Hannah Pico

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Consumer Insights Market Research Qualitative Research

Three Benefits of Using Mixed Methods in Market Research

The Versatile Nature of Mixed Methods There's a time and place for mixed methods research. The hybrid methodology utilizes qualitative and quantitative methods to answer businesses' most...

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Consumer Insights Customer Experience

5 Mainstay Trends in Consumer Experience Marketing

Purchase Decisions are made Holistically Consumers making purchase decisions are not only motivated by price. Now more than ever, consumers are more likely to use a product or service...

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Market Research Cultural Insights

What does Intersectionality Mean for Market Research?

Since the beginning of the market research industry in the 1920s, non-white communities have been consistently overlooked. In its focus on finding and catering to the “Average Joe”...

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Customer Experience Healthcare Market Research

Staying Healthy Through Virtual Visits

Virtual Visits Help Connect Consumers to Care  Since the onset of the COVID-19 health crisis, telehealth has become very important to consumers. Making healthcare services available...

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Consumer Insights

Consumers Crave Connection During COVID-19 Life Transformations

The COVID-19 pandemic is changing the way that consumers interact with their environment. As a result, MDRG has created a COVID-19 dashboard tracker, a nationwide survey to better...

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