The Sub-Text Blog | Hannah Pico

Hannah Pico

Three Benefits of Using Mixed Methods in Market Research

The Versatile Nature of Mixed Methods There's a time and place for mixed methods research.The hybrid methodology utilizes qualitative and...

Consumer Insights Customer Experience

5 Mainstay Trends in Consumer Experience Marketing

Purchase Decisions are made Holistically Consumers making purchase decisions are not only motivated by price. Now more than ever, consumers are more...

Consumer Insights Market Research

What does Intersectionality Mean for Market Research?

Since the beginning of the market research industry in the 1920s, non-white communities have been consistently overlooked. In its focus on finding...

Customer Experience Healthcare

Staying Healthy Through Virtual Visits

Virtual Visits Help Connect Consumers to Care Since the onset of the COVID-19 health crisis, telehealth has become very important to consumers....

Consumer Insights

Consumers Crave Connection During COVID-19 Life Transformations

The COVID-19 pandemic is changing the way that consumers interact with their environment. As a result,MDRGhas created a COVID-19dashboard tracker,...