The Sub-Text Blog | Lina Kabarowski

What Summer Beverage Launches Reveal About Consumer Behavior

Summer has officially arrived. It’s hot and getting hotter, and we could all use an ice-cold beverage. Luckily, beverage brands know the drill.

Customer Experience Market Research Healthcare

Why Healthcare Systems Must Rethink Their Website Experience

For many patients, the first interaction with a healthcare provider doesn’t happen in an exam room.

Market Research Trends Healthcare

Value-Based Care in 2026: Can Health Systems Keep Up?

For most of the past century, American healthcare has operated on a simple but flawed premise: do more, get paid more. Volume drove revenue....

Market Research Qualitative Research Behavioral Science

First Impressions Last: Anchoring Bias in Market Research

At MDRG, we’re always looking for different ways consumer opinions are shaped that they might not be aware of. Understanding these biases isn’t just...

Healthcare

How Revitalized Service Lines Can Drive Smart Growth in Healthcare

Healthcare leaders are facing a tough reality right now: reimbursement is going down, labor and supply costs are going up, and the competition for...

Market Research Qualitative Research

Are AI Moderators the New Secret Weapon in Qualitative Research?

AI Moderators: How We're Reshaping the Interview Experience At MDRG, we're always exploring innovative methodologies to deliver deeper insights for...

Customer Experience Market Research Qualitative Research Trends Healthcare

A Generational Healthcare Divide: What Our Latest HX Research Reveals About Modern Patient Choices

As non-traditional care options continue to multiply—from retail clinics to telehealth platforms—we wanted to uncover the real drivers behind patient...

Market Research Healthcare Pharmaceuticals

Market Research Drives Success in the Pharmaceutical Industry

In the vast realm of the pharmaceutical industry, where innovation meets the critical needs of global health, market research stands as the...

CPG Market Research Trends Beverage

Lina Kabarowski