Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing structural inequalities.
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Anthropology offers insight into empathetic practices and mindsets that enable recognition and suspension of the implicit biases reinforcing structural inequalities.
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Qualitative Research Focus Groups
Comparing the value of in-depth interviews and focus groups as qualitative research methods
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System 1 Methodology System 2 Methodology Research Methods
Linda is a 31-year-old woman who is single, outspoken, and intelligent. As a student, she majored in philosophy and was passionate about social justice. She also participated in...
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Qualitative Research Online Metaphor Elicitation
Metaphor elicitation (OMET) is a powerful tool to leverage for the purposes of understanding the underlying and non-conscious associations that shape consumer perceptions.
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Qualitative Research Focus Groups
As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and incorporate new tools into our repertoire. Among...
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